Corporate Volunteerism: A Guide for Purpose-Driven Companies

Your company accomplishes great things through the combined efforts of its leadership, managers, and employees. To stand out in today’s world, however, you need to harness this power to achieve more than just profits. One way to do this is through corporate volunteerism.

Corporate social responsibility (CSR) is a rising priority among modern companies due to its profound influence on reputation, employee engagement, and the welfare of society as a whole. By incorporating volunteerism into your company’s CSR strategy, you can directly involve employees in your philanthropic efforts and connect with local communities.

To set your corporate volunteer program up for success, we’ll cover everything you need to know in the following sections:

Corporate Volunteerism: FAQs
7 Corporate Volunteering Statistics You Should Know
How to Start a Corporate Volunteer Program
4 Top Corporate Volunteerism Examples

Ready to build meaningful, lasting relationships with employees, customers, nonprofit partners, and other community members? Whether you’re just starting out or looking to improve an existing corporate volunteer program, having a thoughtful strategy will maximize your results.

Corporate Volunteerism: FAQs

Before we delve into specific tips and tactics, let’s set the stage by walking through some frequently asked questions about corporate volunteerism:

What is corporate volunteerism?

Corporate volunteerism is an aspect of corporate philanthropy that involves encouraging employees to commit their time and skills to charitable causes in their communities. To do this, companies establish corporate volunteer programs that formalize these activities and track their overall impact.

While each company’s volunteer program differs depending on its goals, resources, and employees, having one in place is a first step toward demonstrating your commitment to bettering the world around you.

What are the benefits of employee volunteer programs?

Corporate volunteerism brings a host of benefits to everyone involved—your company, employees, and nonprofits. By opening up more opportunities for employees to volunteer for charitable causes, you contribute more resources to the community and empower nonprofits to better serve their beneficiaries.

For business-specific benefits, creating a corporate volunteer program allows you to:

Engage more employees. Many employees need more than just a regular paycheck to feel invested and fulfilled in their roles. Corporate volunteering initiatives allow them to develop a sense of pride in working for your company since they’re able to contribute to positive change within their communities.
Attract more top talent. According to PwC, 65% of people around the globe want to work for an organization with a powerful social conscience. Creating and publicizing your company’s employee volunteer program guidelines is an excellent way to catch the attention of socially conscious job seekers.
Enhance your reputation. These days, customers expect more from companies than just stellar products or services. They want to know that your business strategy involves more than making profits. Through corporate volunteerism, your company can prove its commitment to social good and bring in more customers as a result.
Develop employee skills. Through volunteering, employees can gain experience and develop abilities they can later apply on the job. This can be anything from leadership skills to technical expertise, like coding. Plus, by organizing team-wide volunteering events, you can foster improved collaboration and communication within the workplace.
Improve employee well-being. According to the Mayo Clinic Health System, volunteering can improve a person’s physical and mental health, reducing stress and decreasing the risk of general illness. By encouraging employee volunteering, your company can ensure that they report to work each day feeling ready and eager to put in their best efforts.

However, it takes more than just starting a corporate volunteer program to secure these benefits. First, you need to get your employees excited to participate. To do so, create initiatives that resonate with their specific preferences and interests. At the same time, avoid placing pressure on employees to get involved—employee volunteering should be an option at your company, rather than a requirement.

What are the different types of corporate volunteering?

Corporate volunteerism comes in several shapes and sizes. Consider these popular types of employee volunteering to include in your program:

Direct Service Volunteering. Through this type of volunteering, employees directly interact with nonprofit beneficiaries and community members. For example, they may provide tutoring sessions to local students, walk dogs at an animal shelter, or serve meals to people without permanent housing.
Indirect Service Volunteering. Indirect service volunteering does not involve interactions with beneficiaries. Instead, employees can support their community by assembling care packages, participating in a beautification project, or creating marketing materials online.
Skills-Based Volunteering. Also called SBV, this type of volunteering allows employees to make use of their professional skills to advance nonprofit missions. For instance, employees at a law office may provide pro bono legal services to a charitable organization, while those at a web development company may revamp a nonprofit’s website for free.
Volunteer Grants. A volunteer grant program rewards employees for committing their time and skills to causes they care about. Typically, once they’ve volunteered a minimum number of hours with a nonprofit, they can submit a volunteer grant request to your company. Then, you donate a certain amount of money to that nonprofit, depending on how many hours the employee volunteered.
Team Volunteering. These volunteer opportunities double as team-building events for your company. Many nonprofits need larger teams of corporate volunteers to assist them with projects, from constructing houses to participating in a local cleanup activity.
Mentorships. Through mentorships, employees can make a direct impact on an individual community member’s life. This may involve supporting a student’s personal goals and academic performance or helping a young professional along their career path.
Employee Internships. Some companies lend their employees to nonprofit organizations by allowing them to participate in internships, enabling employees to provide their skills to the nonprofit long-term. During these internships, your business will continue paying employees’ salaries. Patagonia, for example, permits any employee within the company to spend up to two months working for an environmental group of their choosing.

Each type of corporate volunteering varies in the level of commitment expected from your employees. Micro-volunteering opportunities, like translating a single document or drafting a letter, can take only an hour or so, while initiatives such as employee internships can last several months. Be sure to offer several options that appeal to different employees at your company.

7 Corporate Volunteering Statistics You Should Know

If your company is ready to become a leader in corporate volunteerism, explore the following statistics to inform your approach:

71% of employees believe it’s important to work at a company that gives back through philanthropy and volunteering.
96% of companies find that employees who volunteer are more engaged than those who don’t.
Companies see 52% less turnover among employees who participate in workplace giving programs, like volunteer days.
60% of companies offer paid volunteer time off (VTO) to employees.
40% of Fortune 500 companies offer volunteer grant programs.
80% of companies with volunteer grant programs contribute between $8-$15 per hour volunteered.
Virtual volunteering was the most offered volunteer program by companies to both domestic and international employees.

Staying up to date on the latest corporate volunteerism and philanthropy trends ensures that your company is well-equipped to engage its employees in CSR and create a meaningful impact on society.

How to Start a Corporate Volunteer Program

A successful corporate volunteer program differs from company to company. After all, your guidelines and initiatives depend on your industry, business goals, and employees. Follow these seven steps to piece together your program:

1. Define your goals and priorities.

Identify your corporate volunteerism goals to secure support across all areas of your company. Focus on issues or causes that align with your overall mission and values. General Mills, for example, is a global food company that focuses its volunteerism efforts on supporting food banks and anti-hunger organizations such as Feeding America.

Additionally, send out surveys to your employees to find out which causes are close to their hearts, which skills they would like to apply, and which communities they’re most interested in supporting. Use these insights to guide your decision-making as you build your program.

2. Outline your corporate volunteerism program.

Based on your goals and employee feedback, determine which types of corporate volunteering to implement. If you’re hoping to engage and retain remote employees, for instance, you might promote virtual volunteering opportunities.

Formalize your decision-making by creating an official policy for your corporate volunteer program that lets employees know which organizations your program supports. In this document, you should include information such as:

Issues or causes supported by the program
Employee eligibility criteria for participation
Causes or types of nonprofits excluded from the program
Contact information for questions related to employee volunteering

Make this policy available to employees and other stakeholders alike. You can even create several versions depending on the audience. An employee-facing version might include more details about participation, while a public-facing version might feature information on how you’ll report the program’s impact.

3. Invest in CSR software tools.

A comprehensive CSR software solution can facilitate your corporate volunteering initiatives and other philanthropic programs you might launch in tandem. Look for key features that empower your company to:

Share upcoming volunteer opportunities with employees.
Plan and manage company volunteering events.
Track volunteer participation and hours.
Process and follow through with volunteer grant requests.
Measure the impact of employee volunteering.

Beyond managing your corporate volunteerism, this software can streamline other aspects of your CSR strategy and workplace giving, such as matching gifts.

Check with your CSR provider to see whether your platform integrates with the latest matching gift tools, such as auto-submission, to maximize employee participation. With this feature, your employees will be able to automatically submit matching gift requests when donating to a nonprofit. Rather than checking their eligibility and filling out each required field in your application form, all they would need to do is input their company email address to kick off the matching process.

4. Reach out to potential nonprofit partners.

Develop long-term relationships with nonprofits in your community by seeking out partnerships with organizations that align with your mission and values. For instance, a company with a philanthropic goal of improving sustainability might partner with an environmental nonprofit by setting up employee volunteering opportunities with them throughout the year.

Your company can even go beyond corporate volunteering to sponsor the nonprofit’s events or programs. In return, the nonprofit will typically feature your company in its marketing materials to help boost your reputation, turning your support into a mutually beneficial partnership.

5. Promote your corporate volunteer program.

Once you’ve worked out all the details, start engaging employees in your corporate volunteer ideas by spreading the word about your program. Start by walking through your policy in a company-wide meeting, then host follow-up Q&As as necessary. Link to key documents in your employee portal so everyone can access the information they need to get involved.

Furthermore, you can encourage participation by appointing corporate volunteer ambassadors within your company. These individuals act as authoritative resources for employees interested in your program and serve as an example to inspire people to get involved.

6. Measure your corporate volunteering impact.

To ensure the long-term success of your corporate volunteer program, be sure to measure your results. For instance, some basic metrics to keep an eye on include:

Employee participation rate
Total number of volunteer hours contributed
Volunteer event attendance
Average amount of volunteer grants awarded

Share this information with your employees, customers, and nonprofit partners to maintain engagement and morale. Many companies compile their corporate volunteerism data into yearly impact reports containing their CSR progress and publish them on their websites to demonstrate their corporate citizenship.

7. Recognize your employees for participating.

Remember that your CSR impact is only possible thanks to your employees’ participation. With this in mind, develop a strategy for recognizing those who engage with your corporate volunteering activities. Some popular methods of employee recognition include:

Sending a personalized eCard.
Creating social media shoutouts.
Spotlighting employees on your website.
Featuring employees in your email newsletter.
Giving out volunteer awards.

Ultimately, having a recognition program in place is beneficial to your company as a whole. Frequent appreciation can go a long way toward reinforcing excellent performance, improving engagement, and cultivating a sense of community in the workplace.

4 Top Corporate Volunteerism Examples

If you need a little more inspiration to create your corporate volunteer program, it’s always helpful to learn from other successful businesses. Take a look at these companies’ top-tier programs and consider how you can incorporate their strategies at your business’s scale:

Disney

The Walt Disney Company’s VoluntEARs program has logged around 13 million volunteer hours since its inception in 1983. Throughout the year, employees have the opportunity to take part in a variety of activities, such as:

Helping food banks deliver food to community members.
Creating handmade blankets for children’s hospitals and animal shelters.
Analyzing Great Barrier Reef images to aid conservation efforts.
Planting butterfly-friendly backyard habitats to support the Monarch butterfly population.
Recording Disney bedtime stories for children living in rural areas.

Furthermore, Disney offers volunteer grants to its employees, contributing up to $2,000 a year per employee based on the number of hours they volunteer.

AT&T

By 2030, AT&T plans to engage 50% of its employees worldwide in volunteering and giving. As of last year, it has succeeded in engaging 31% of employees in their communities.

To encourage increased corporate volunteerism, the company:

Recognizes employees with a “Community Impact Award.”
Offers management employees a paid Community Day for volunteering each year.
Organizes regular volunteer projects for environmental stewardship, such as building bee habitats and cleaning up parks.
Providing volunteer grants to 501(c)(3) nonprofits.

AT&T’s volunteers contributed 385,800 hours just in the past year, with employee time valued at $11.6 million.

Verizon

Similar to AT&T, Verizon aims to reach 2.5 million volunteer hours by 2025. The company’s volunteer program focuses on three specific areas:

Digital inclusion by tutoring students online to assisting older adults with technology.
Climate protection by cleaning up rivers to participating in environmental research.
Human prosperity by writing letters to veterans and supporting students with developing career goals.

So far, Verizon has engaged over 95,000 volunteers in over 1.6 million volunteer hours. To invest in its focus areas, the company has partnered with over 39 nonprofits, including the Trevor Project and the American Red Cross.

Salesforce

To facilitate volunteering among employees, Salesforce created a Pro Bono Program called the Impact Exchange, which pairs its skilled volunteers with nonprofit Salesforce customers needing assistance with a particular project. Additionally, the company allows employees to assist schools by leading volunteer programs to support teachers and students.

To provide employees with the freedom and flexibility to contribute to the causes that matter most to them, Salesforce also provides them with seven paid days of VTO every year.

Wrapping Up: Engaging Employees in Making a Difference

Corporate volunteerism is an effective way to boost your CSR program and nurture thriving, collaborative teams within your company. Remember to measure your progress year after year and regularly collect feedback from your employees. Doing so allows you to refine your program for increased participation and greater future results.

For more tips and tools on how to improve your company’s CSR initiatives and boost employee engagement, consider these additional resources:

Corporate Volunteering Platforms: Boost Employee Engagement. Learn the top features of corporate volunteering platforms, as well as how to select the best option for your company, in this guide.
A Full Guide to Employee Engagement Tools + 20 Top Picks. Take your employee engagement efforts to the next level by exploring these top 20 tools.
Top 7 Employee Engagement Companies Leading By Example. How can you better engage your employees? Learn from the top companies in this guide.