Care2
OCTOBER 25, 2012
Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. Every communication you put out should be illustrative of that moral of your story and of your brand. Sachs said that this cost the Fuji brand millions of dollars.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 16, 2008
Alex is on route to Fiji. He does use Facebook to communicate with his friends and organize his life. There were few plugs at the gate, so I asked this young guy named Alex who was using the plug to recharge his Ipod if could share. We started to chat about technology and I asked him a few questions about his use of web 2.0
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