Care2

APRIL 15, 2008

1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. April 15, 2008 | Jordan V Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 28, 2008

1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. April 15, 2008 | Jordan V Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

APRIL 16, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. We value the expertise of our colleagues and welcome any feedback or comments. A second challenge is that organizations vary greatly in how they measure this value. And we should.

Advocacy 44

Advocacy Social Media email Online 44

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Colman Thanks for your comments, Kira & Jonathon.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Colman Thanks for your comments, Kira & Jonathon.

Social Network 74

Social Network ROI Social Media Network 74

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. Reader Comments (2) Great post Ali. Cheers, Ali!

Social Media 31

Social Media Advice Advocacy Media 31

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Colman Thanks for your comments, Kira & Jonathon.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

FEBRUARY 7, 2009

conference, many people asked: “How do you measure the return on investment (ROI) for social networking campaigns.” Great, fire away in the comments section and I will be happy to answer them. Receive monthly updates 6 Comments | by Share Article in Online Marketing , Web 2.0 During the Fem 2.0 and social media?

Social Media 31

Social Media Advocacy Web Media 31

Care2

AUGUST 16, 2008

YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? All rights reserved.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

SEPTEMBER 10, 2007

Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off! Copyright © 2008, Care2.com

Video 28

Video Interview Social Media Online 28

Care2

MAY 15, 2009

Educate, inform and move people emotionally - inspire action Influence decision-makers; impact public policy To get started and to review more case studies, visit: [link] Questions & Answers: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website?

Social Media 34

Social Media Tools Online Advocacy 34

Care2

JULY 14, 2008

YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? All rights reserved.

YouTube 34

YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

see for example the post about blogging policy ). He doesn't get much in the way of comments, but when he misses a few days, he gets lots of complaints. He also mentioned that the commenting on the photos was fascinating and that they even got an email from someone who knew the Gagnon's family that the name was not correct!

Arts 74

Arts Social Media Examples Artist 74

See3

MARCH 12, 2008

For Good, Measure This article is about how foundations have found Jesus in metrics. Share and Enjoy: One Comment comment » Why do people give charity? [.] All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us What follows is an edited transcript of the conversation.&#

Charity 40

Charity People Giving New York 40

Care2

NOVEMBER 15, 2007

Then, we examined each profile and recorded the following data: Number of friends Number of comments Has the organization friended other nonprofits to drive more traffic to their own profile? To see the full Excel spreadsheet of the data including which organizations we searched and some additional comments, you can e-mail Justin Perkins.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Then, we examined each profile and recorded the following data: Number of friends Number of comments Has the organization friended other nonprofits to drive more traffic to their own profile? To see the full Excel spreadsheet of the data including which organizations we searched and some additional comments, you can e-mail Justin Perkins.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

JULY 10, 2008

The best measure a lot (but not too much). frogloop: What metrics are the most critical to measure and track when conducting an online fundraising strategy? Post a Comment | by Share Article in Online Advocacy , Online Fundraising , Technology Reader Comments There are no comments for this journal entry.

Social Media 34

Social Media Trend Advocacy Online 34

See3

SEPTEMBER 19, 2007

(Don’t forget, if you get calls or letters that reference an online campaign, the online campaign needs to be credited for those gifts in your database so you can accurately measure the impact of the campaign.) If you have your own matching gift story, leave it in a comment here to share it with your nonprofit colleagues.

Game 40

Game Pledge Donation Case Study 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

The session will focus on exploring how nonprofits are expanding their efforts to influence public policy through social channels and understanding the legal issues and how to evaluate the work. (I’ll The “ Influencing Public Policy in A Digital Age ” is their comprehensive guide. Being proactive is also important.

Social Media 115

Social Media Media Social Policy 115

Care2

MAY 29, 2009

Receive monthly updates 14 Comments | by Share Article in Direct Mail , Online Fundraising Reader Comments (14) This is a very interesting article and your points are definitely valid. Stan @SonicPrint May 14, 2010 | Sonic Print Direct Mail Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Mail 34

Mail Social Media Advocacy Online 34

ASU Lodestar Center

MAY 4, 2011

The other is that Ken joins with other watchdogs and philanthropic leaders in a call to move beyond financial ratios and search for new and better methods of measuring donation-worthiness. But we could see that Charity Navigator IS now trying to measure more than just management and fundraising costs. Accountability and transparency.

Teach 90

Teach Ratio Student Classes 90

Care2

JULY 2, 2009

However, it’s important to note that none of them are 100% at measuring results. Receive monthly updates 13 Comments | by Share Article in Social Networking , Trends , Web 2.0 Reader Comments (13) I like Quantcast better than Xinureturns for an overview that includes social media profiles. Lets dig in. All rights reserved.

Social Media 70

Social Media Track Media Tools 70

Care2

FEBRUARY 3, 2009

Comment below! Receive monthly updates 4 Comments | by Share Article in Online Fundraising Reader Comments (4) Great post. January 29, 2009 | Kate Talbot I am not so into measuring metrics. I prefer engagements that one can measure in dollars. February 7, 2009 | victorseo Thanks for your comments Victor.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

MAY 27, 2009

The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. The metrics for measuring ROI can be extremely varied. Comment below or feel free to email me: heather (at) care2team.com Receive monthly updates 8 Comments | by Share Article in Social Networking , Trends , Web 2.0

Social Media 59

Social Media ROI Media Social 59

Care2

OCTOBER 22, 2008

It providesgreat detail about traffic, traffic sources, and conversions, providingnonprofits with a concrete means of measuring ROI. According to Googles data-sharing policy , Google only has access to your data if you allow it. May 23, 2009 | Francesco Copyright © 2008, Care2.com No Big Brother worries here.

Analytics 38

Analytics Google Track Social Media 38

Care2

NOVEMBER 6, 2007

3 Comments | by Share Article in Direct Marketing , Email Marketing , Integrated Marketing , Online Fundraising Reader Comments (3) Spoken like a true dinosaur! I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. Great tips.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

3 Comments | by Share Article in Direct Marketing , Email Marketing , Integrated Marketing , Online Fundraising Reader Comments (3) Spoken like a true dinosaur! I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. Great tips.

Mail 28

Mail Social Media Online Fundraising 28

Care2

MAY 4, 2009

Respond to their comments so they know someone is reading their posts. Comment below! Receive monthly updates 12 Comments | by Share Article in Nonprofit Benchmark Studies , Online Marketing , Social Networking , Trends , Web 2.0 Reader Comments (12) great tips! I would strongly agree with Maureens comment.

Social Media 76

Social Media Online Communication Media 76