Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 17, 2008
And before even getting to the meat of the metrics, conceptual models, and ideas, the introduction provides a powerful case for using social media that is well articulated: For the first time in history, technology has reached a point where everyone has a voice. Maybe the phrase "meme lurker" is better?
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