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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. The organization may still be boxed into a structure that’s been the same for 20 years or more. How do you know that your organizational structure might need retooling? We all understand that technology has changed business.

Structure 251
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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. You can build more collaborative teams. There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. We all know this, right?

Trend 221
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Nonprofit Marketing: The Ultimate Guide

Qgiv

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

And, through those stories, to develop relationships with the media and elected officials in that market. When the Public Health Department was looking at how to reopen safely, they had a sounding board, and we were able to collaborate to develop successful solutions. With this kind of structure, there are limited sources of revenue.

Milwaukee 221
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Why Cross-functional Collaboration is Key to a Successful Digital Strategy

Forum One

This is why cross-functional collaboration is key to a successful digital strategy. . Now, communications and marketing teams are some of the largest purchasers of tech and digital products, but still need IT to support them in implementation and use. Build Trusted Relationships.