New Book: How To Implement Multichannel Online Campaigns
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 1, 2013
The idea is to go from a hierarchical structure (what Allison Fine and I described as Fortress in our book) to a more collaborative, team offer. Develop shared language. The book also covers what staffing structure is required for success of multichannel campaigns. Sometimes easier said than done!).
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