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To Get Close to Members, Follow MarTech Trends

.orgSource

You can build more collaborative teams. Scan the Landscape Internal collaboration is important, but it is only the beginning. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. These are three interwoven trends that are currently in my sites. Martech changes overnight.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

These are tips to help them make the journey toward collaboration. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Communicators are often on the front lines of coming trends and can spot challenges in the making. Data is an important connector.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

These are tips to help them make the journey toward collaboration. Integrate Strategy There are plenty of incentives for collaboration. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. The numbers, statistics, and trends should inform joint initiatives.

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How Collaborating With Influencers Can Further Your Organization’s Mission

sgEngage

Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. This trend has been made popular on networks like TikTok and Instagram. Generally, nonprofit marketing plans rarely take into account this impactful trend, choosing to rely solely on traditional strategies instead.

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5 Fundraising Trends for 2021 and Beyond

Nonprofit Tech for Good

Each year we write a fundraising trends blog post, just like this one, but unforeseen events and variables in 2020 made writing this year’s post, without a doubt, the most difficult yet. That’s partly because underlying trends that have been driving the nonprofit sector for years have completely changed.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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Five Social Media Trends for Nonprofits

Media Cause

Our social media team stays on top of the latest trends and changes to the platforms to help nonprofits build strategies to reach supporters on social media. This summer, they attended the Social Fresh Conference and came back with five takeaways and trends that nonprofits should be aware of. Short form video is king. Content matters.