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Maximize the Google Ad Grant with Keyword Research

NonProfit Hub

Many nonprofits find themselves frustrated after acquiring the Google Ad Grant. They think that by acquiring the Google Ad Grant and creating a few ads, they’ll start spending $10K per month in free advertising and get thousands of website visitors! And how much of the Google Ad Grant do you spend if the ads don’t show up on Google?

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Grant Writing and the Perfect Storytelling

Tech Soup

Start Your Grant Proposal with a Story. So, why would we not want to use this powerful communication tool when writing grant proposals? It never occurred to me that there was any other way to write a grant request. For decades, I have preached the importance of drawing the reader into your grant request by opening with a story.

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The Nonprofit Email Newsletter How To

Pamela Grow

Consider implementing one or two solid list-building activities a year, like this one from Children’s Medical Center. Your development director/database manager/stewardship coordinator/grant writer/event planner/program manager/volunteer coordinator/social media manager is not a graphic designer as well. Click To Tweet.

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10 Tips to Improve Your Giving Tuesday and Year-End Donation Pages

Tech Soup

Don't take it for granted that all your visitors will make a gift once they reach your donation page. Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling headline. The truth is, many prospective donors leave uninspired, confused, or frustrated. What can I do here?

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

Everyone has heard of the Make-A-Wish Foundation —the romantic nature of granting sick children their wishes can touch even the coldest of hearts. You’ll find plenty of pictures of children whose dreams have come true thanks to this nonprofit. Facebook Advertising Grants For Nonprofits. Make-A-Wish America. AdEspresso.

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Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends

Beth's Blog: How Nonprofits Can Use Social Media

Media Impact Funders has just launched a new site where you find data on grants made by funders to support media and curated list of research reports covering trends and projects of interest to Media Funders. The actions include improving jobs, the quality of education, children’s health and other innovations.

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10 Tips to Improve Your Year-end Donation Pages

Tech Soup

But don't take it for granted that all your visitors will make a gift once there. Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling page headline. "Donate to save children's lives" typically results in more donations than just "Donate now."