article thumbnail

Study: More Than 80% of Parents Successfully Model Philanthropic Behavior for Their Children

NonProfit PRO

A new study shows that children are following in their parents’ charitable footsteps, with 81% of parents who give reporting that their children under age 18 also participated in a charitable activity in the past year.

Children 276
article thumbnail

Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Here, Bethany could have more capacity to give. The more you can optimize every donation ask, or tailor each donor’s ask to their specific capacity to give, the more effective your ask becomes. Segmenting by income data is an effective start, but it’s only a start—income alone misses other nuances of a donor’s ability to give.

Data 214
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method.

article thumbnail

2024 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. In addition to the international days listed below, see also public holidays by country , Days of the Year , and Wikipedia’s List of Commemorative Months. January 15: Martin Luther King, Jr.

Awareness 233
article thumbnail

2023 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. 12: International Day for Street Children — #StreetChildrenDay. 20: World Children’s Day — #WorldChildrensDay. 28: Giving Tuesday — #GivingTuesday. 16: Martin Luther King, Jr. About the Author.

Awareness 361
article thumbnail

Daffy Introduces a New Way for Families to Give Together

NonProfit PRO

For the first time, members can invite their children and grandchildren to join them in their charitable giving. Daffy announced the launch of Daffy for Families. Once invited, additional family members can create their own profiles, follow charities they care about, and request donations. .

Giving 184
article thumbnail

Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.

Donor 293