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Slacktivism: Can Cartoons Raise Awareness or Just Make Us Feel Good?


In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Whether it started on accident, was part of a specific campaign, or originated in Greece , this meme seemed to really have legs! If you have an urgent need to stop child abuse in its tracks, a viral Facebook campaign probably isn’t the best tactic to focus on.