Seth Godin has a great blog post on how to catch up if your company (or agency) has not embraced technology as a means for communication. It’s not too late!
One of the points he makes includes using bulk email tools and he mentions MailChimp specifically. Email marketing through tools such as MailChimp can be a low-cost communication tool that you should be using. A few advantages of using a bulk email marketing software tool versus your MS Outlook account includes more formatting options, better list management, and less occurrence of your email landing in a spam folder, thus placing your domain on a blacklist. Many of these companies have a nonprofit discount that isn’t listed on their website.
Here’s a video on how to integrate MailChimp into your social media tools.
Other major bulk email marketing companies, in no order, include:
MailChimp
Mad Mimi
Bronto
Verticle Response
Constant Contact
iContact
And a comparison chart of ten of the top email marketing tool features can be found here.
If you already use one or more of these tools, tell us which ones and your impressions of them in our comment section.
NCE Social Media 