article thumbnail

Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. All three approaches connect the charity with its donors by triggering an emotional reaction that acts as a motivator for them to give. That’s clearly you, John.

Raise 93
article thumbnail

5 Research-Based Fundraising Strategies For Modern Campaigns

Bloomerang

5 research-based fundraising tips for your next campaign Tip #1: Raise more by suggesting a specific donation amount. Recent research explored how different ways of presenting charity goals influence people’s willingness to donate. Tip #3: Use proactive language for more effective fundraising copy.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thinking About Donors as Customers

Bloomerang

The truest words I’ve ever heard about donor motivation are from marketing philosopher-king Seth Godin: ‘We support a charity or a soccer team or a perfume because it gives us a chance to love something about ourselves.’ When people give to you, they’re not loving the charity. They’re loving themselves.” Draw from them for inspiration.

Donor 94
article thumbnail

Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

Not all holiday gifts to donors raise more A Yale study in The Journal of Economic Psychology explains the counterintuitive effects of thank-you gifts on charitable giving. They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity.

Gift 106
article thumbnail

Great reads from around the web on March 30th

Amy Sample Ward

The winner will receive a cash award of $1,000, plus $1,000 to donate to their favorite charity. " 2012 Top 100 Best NGOs by The Global Journal | The Global Journal – "The Global Journal is proud to announce the release of its inaugural ‘Top 100 Best NGOs’ list.

Web 132
article thumbnail

Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free! ] But raising funds online is not about technology, any more than raising funds through the mail is about paper. lower than for donors who give via charity-branded giving pages.

article thumbnail

#GivingTuesday Lights Up Generosity (and Time Square)!

Beth's Blog: How Nonprofits Can Use Social Media

Multiple articles have been posted on The Huffington Post , The Washington Post , The Wall Street Journal , USA Today , and The Guardian. Did the awareness raising and engagement around the importance of giving to charity push the needle on charitable giving?

Time 107