Attention Fundraisers: Stop Shooting Yourself in the Foot
Connection Cafe
DECEMBER 17, 2014
For charities in the United States and (new in 2014) the United Kingdom, this was a natural day to be in front of your donors, making a compelling case for receiving a gift. Yes, we want to “maintain the integrity of our brand.” So let nothing stop you from the ethical raising of funds. I’m not advocating for sloppy work.
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