Vanguard Charitable Donors Granted More Than $2.6B to Charity in 2023
Credit: Vanguard Charitable
Vanguard Charitable, a nonprofit and sponsor of donor-advised funds (DAFs), announced that its donors granted more than $2.6 billion in 2023 to nonprofits in need, a 39% increase over 2022. Marking Vanguard Charitable’s seventh straight year of record giving, the nonprofit’s donors recommended over 209,000 grants to more than 56,000 unique charities. This worldwide donor support reflects over $18 billion granted since the organization’s inception in 1997.
“Our donors continue to give significantly and repeatedly, enabling 2023 to be an incredibly generous year,” said Rebecca Moffett, president of Vanguard Charitable.
This past year, donors consistently supported their favorite causes, while the Vanguard Charitable donor-advised fund also enabled them to step up in times of imminent needs. On the heels of an industry-wide charitable annual funding decline of over 3%, according to Giving USA’s 2023 report, Vanguard Charitable, once again, proved a silver lining for nonprofits.
“Being able to respond nimbly, plan thoughtfully, and give more over time are hallmarks of donor-advised funds, and we’re proud to assist donors in implementing giving plans that make a difference locally and globally,” Moffett continued. “Our donor generosity hit an all-time high in 2023, and we certainly look forward to continued generosity for years to come.”
2023 by the numbers:
Vanguard Charitable donors made informed granting decisions to a variety of cause areas in 2023, and disaster relief efforts were top of mind. This year, donors granted more than $70 million to over 1,000 unique nonprofits in support of disaster relief. Additionally, there was a bolstered focus on human services granting, with nearly double the dollars granted to the cause area compared to 2022.
Vanguard Charitable donors directed their granting to the following top-five cause areas, in order of popularity by number of grants issued: human services (60K), religion (45K), education (32K), health (26K), and environment & wildlife (17K).
The top 10 nonprofits supported by Vanguard Charitable donors, by number of grants issued, were:
- Doctors Without Borders, USA
- Planned Parenthood Federation of America
- World Central Kitchen
- St. Jude Children’s Research Hospital
- International Rescue Committee (IRC)
- Samaritan's Purse
- Cru (Campus Crusade for Christ)
- The Church of Jesus Christ of Latter-day Saints
- UNICEF USA
- American Civil Liberties Union Foundation
A year of trusted philanthropic resources
Throughout 2023, Vanguard Charitable enhanced its capabilities to benefit the charitable sector and enable donors to amplify giving and respond to needs swiftly. More than half of the total dollars granted by donors were unrestricted, meaning charities could use the funds where they were needed most to support their missions.
Granting solutions for nonprofits
In August 2023, Vanguard Charitable launched Grant Payments with PayPal. Grant Payments offers a long-desired industry solution for charities wanting to receive funds from grantmakers faster while avoiding the hassle of waiting for and processing physical checks. Since launching Grant Payments, Vanguard Charitable donors have electronically granted more than $460 million to over 8,000 eligible charities. Funds are now arriving in charity bank accounts in as quickly as minutes to hours.
“Nonprofits like Roadrunner Food Bank are honored to receive charitable contributions from donors who designate funds through their Vanguard Charitable account,” said Sonya Warwick, director of communications and events at Roadrunner Food Bank in Albuquerque, New Mexico.
Warwick believes that the partnership between Vanguard Charitable and PayPal has significantly improved the process of receiving grants from donors.
“As a state that experiences high levels of hunger, receiving a donor’s designed contributions nearly right away allows us to put their gift to work more quickly. The food bank no longer must wait for a check to arrive, and the funds are transferred nearly immediately to us,” Warwick stated.
Designing purposeful systems to support donors’ charitable journeys
Vanguard Charitable recently launched MyGiving to enable effective charitable planning and help donors make informed decisions; Discover Charities, a network of dedicated lists of highly rated nonprofits focused directly on specific disasters; and the Why Giving Matters study, which reviewed a decade’s worth of donor giving data and found that Vanguard Charitable donors give more and give more effectively because of their donor-advised funds. Vanguard Charitable continues to refine its commitment to facilitate meaningful and responsive giving in an ever-evolving philanthropic landscape.
To learn more about the generosity of Vanguard Charitable donors, please see here for Vanguard Charitable’s Annual Report.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
