Paul Smith Teaches You How To Sell With A Story
Eric Jacobsen Blog
SEPTEMBER 5, 2016
It engages their minds and their hearts by appealing to both their intellect and emotions. What took longer was actually convincing myself that writing a book teaching salespeople how to be better storytellers would make the world a better place. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).
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