Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure. I wrote the chapter on ROI.

Goal 50

Goal ROI Wiki Metrics 50

Nonprofits Source

JULY 27, 2017

In the first chapter of this guide we showed how having a nonprofit marketing strategy can help grow traffic and brand awareness online. In chapter 2, we’re going to break down the process and show you step-by-step how to: Build topic authority and trust for search engine rankings. Digital Marketing Plan Chapters.

Marketing 88

Marketing Strategy Online Chapter 88

Nonprofits Source

JULY 27, 2017

In the first chapter of this guide, we showed how having a digital plan is essential to building an online brand. In chapter 2, we’re going to break down a content marketing strategy that will: Build topic authority and trust for search engine rankings. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Content 45

Content Examples Marketing Strategy 45

Museum 2.0

AUGUST 21, 2008

This week, we're covering the third objective in Charlene Li and Josh Bernoff's book Groundswell : energizing (chapter 6). Fred created the Net Promoter Score, a metric related to the number of people who answer affirmatively to the question: "How likely are you to recommend X to a friend or colleague?" Maybe a comment card or book.

Museum 20

Museum Review Rate Voice 20

CauseVox

NOVEMBER 26, 2023

In fact, studies have shown that nonprofits who effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. looked at incoming links and rate of growth. DEFINE the METRICS. Say, let’s define our metrics. set audience.

ROI 76

ROI Social Media Slides Media 76

Bloomerang

JULY 31, 2021

Whether you are new to grants, and re-evaluating how your organization seeks out grant funding, Rachel Werner will go through what you need to know to become more grant ready. Steven: And the conversion rate, yeah. Full Transcript: Steven: All right, Rachel, I got 2:00 Eastern. Rachel: Mm-hmm. Steven: All right, awesome. Steven: Yup.

Grant 114

Grant Build Video Strategy 114

Museum 2.0

AUGUST 10, 2009

I've spent the last two weeks working on the third chapter of my book about network effects of social participation. As she moves through the museum, she uses a web-based application to tag her favorite exhibits, or perhaps she texts a rating for each exhibit to SMS short codes posted at the bottom of each label.

Social Network 22

Social Network Tech Network Museum 22

Nonprofits Source

OCTOBER 11, 2017

Digital Marketing Plan Chapters. Chapter 1: Introduction. Chapter 2: Marketing Strategy. Chapter 3: Digital Promotions. Chapter 4: Marketing Process. Now, recall in Chapter 2: Nonprofit Marketing Strategy when we evaluated keyword ranking opportunities based on difficulty.

Process 98

Process Content Digital Marketing 98

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

There are several factors which decide if an ad appears in search results (see ‘when will supporters see my ads’ chapter) including the targeting criteria you select, the quality of your ad, and the amount you have ‘bid’ on a search term. Click-through rates. Bounce rate. High bounce rate could mean: .

Grant 40

Grant Google Guide Search 40

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. The reality is that I collaborate with strong partners on data and the associated analytics then spend the time needed to understand and evaluate our fundraising programs at Project HOPE.

Analytics 33

Analytics Data Analysis Metrics 33