Nonprofit Tech for Good

MAY 24, 2010

Nonprofits and their adoption of social media has created an interesting, albeit interdependent relationship with large companies like Google, Facebook, MySpace, Twitter, YouTube, and Flickr. I was very glad to see that every company listed below is doing some good for nonprofits and social causes.What do you think? 5) Twitter.

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Myspace Linkedin YouTube Flickr 225

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.

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Social Media Training Train Media 279

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2014

Twiplomacy aims to identify the extent to which world leaders use Twitter and how they connect on the social network. Only 32 countries, mainly in Africa and Asia-Pacific, do not have any Twitter presence. Pope Francis ( @Pontifex ) is the most influential world leader on Twitter.

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Twitter Studies Rwanda Broadcast 120

Nonprofit Tech for Good

APRIL 24, 2013

I have no proof these tips will help your nonprofit get more media coverage, but at the very least they will help your nonprofit’s press release get more exposure on the Social Web. 1) Include your nonprofit’s Twitter username. People on social networks ignore links that do not pull up thumbnails and are heavily text-based.

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Press Tips Social Social Network 278

Nonprofit Tech for Good

JANUARY 11, 2014

2) Integration of Digital Payments Into Social Networks. That said, both Facebook and Twitter are working on launching their own digital payment systems which could radically transform online fundraising via social networks. It’s a guessing game at this point who the social network giants will partner with.

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Trend Technology Social Media YouTube 279

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

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Social Media Media Hints Social 278

Nonprofit Tech for Good

FEBRUARY 8, 2012

Create an e-mail signature that includes your website, blog, and social networking links. Add social networking icons. Add e-newsletter subscribe functionality to your social networking communities. Add a website, blog, and social networking pitch to your “Thank You for Subscribing” e-mail.

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Social Media Social Media Tech 272

Care2

JUNE 17, 2010

She said only 11% of teens email daily and that they are using SMS (or Twitter) and social networks for communications. Interestingly, despite all the protests against Facebook’s privacy policy she also said that people entrust their personal info with social networks. Furthermore, in August 2009, 276.9

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Social Network email Network Social 56

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. Link to video on the HRW YouTube Channel.

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Newsletter Learning Social Media Social Network 243

NetWits

APRIL 10, 2011

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

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Facebook Fundraising Work Comparison 260

Care2

JULY 29, 2010

Ever wanted to find out where your donors and activists are hanging out on social networks so you can continue deepening your relationsips with your supporters and foster more two-way conversations? Help spread the word about your organizations or cause to their personal network. Engage them in discussions and generate feedback.

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Social Network Network Stumbleupon Support 51

Nonprofit Tech for Good

MAY 19, 2011

While writing Social Media for Social Good: A How-To Guide for Nonprofits , I visited over 500 nonprofit homepages looking primarily for links to their social networking communities.

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Social Media Media Teen Social 241

Care2

DECEMBER 6, 2010

Are niche social networks the best way to mobilize people and channel their energy into supporting nonprofits? In the past couple of years there has been a surge in socially responsible startups such as Crowdrise , Razoo , and Causecast wanting to help to change the world by raising money online for nonprofits.

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Social Network Network Social Sample 64

Care2

JANUARY 28, 2013

Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. I discussed this more in depth in my blog post last month that sparked a lot of debate in the nonprofit community “ Is Social Media Making Organizations Lazy?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. Balancing Personal and Professional: Worlds Collide.

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Social Media Leadership Media Social 134

OneCause

JUNE 15, 2023

At its core, Peer-to-Peer fundraising (also known as peer-to-peer or Social Fundraising) refers to any fundraiser that uses supporter networks to raise money for your cause. Yep, your fundraisers’ social networks are here to help at year-end! What channels are you using to connect with your audience?

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Campaign Giving Fundraising Social Network 52

Connection Cafe

APRIL 30, 2014

And, typically today, for marketers to reach the broader American audience, they also need to speak in these blurbs – which makes the new Twitter layout such a welcome update. Twitter Gets a New Do. Best Tweets – In Twitter’s defense, THIS is definitely an original idea… And a good one. Pinning things… What a novel idea.

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Profile Twitter Social Media Feeds 37

NetWits

APRIL 4, 2012

You can now identify your most “social” constituents, and when you know that you are in position to develop mutually beneficial relationships with them that are productive and respect their advocacy of your cause. Four Social Media Types. Key Influencers are one of those “super social” people who you want to know.

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Social Media Influence Goal Media 180

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

This terrible flood didn’t spare the Nashville Symphony Orchestra (NSO), an event that he first learned about through his social networks. But consider the following: Networking. All communications were strictly limited to my blog, Twitter and Facebook. Two donors were former colleagues who also have Twitter accounts.

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Nashville Twitter Blogger Contest 97

Nonprofit Tech for Good

JULY 11, 2012

Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly. As a starting point, all nonprofits should be investing time and resources in the “Big Three”: Facebook , Twitter , and YouTube. All nonprofits should also experiment with Twitter. Of the Big Three, Twitter requires the most time to utilize.

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Social Media Media Ning Social 249

NonProfit Hub

MARCH 23, 2016

Only a few short months ago, Peach, a new social networking app was launched. Billed as “The New Snapchat,” infused with parts of Facebook and Twitter, it took the online world by storm. It took only a week to break into iOS’s top 10 list of networking apps. Perfect one, or a few, before expanding. Follow Your Audience.

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Social Network Network Time Social 28

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

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Track Mobile Media Fundraising 186

Nonprofit Tech for Good

APRIL 1, 2010

Topics include Facebook and Facebook Apps, Twitter and Twitter Apps, YouTube, Flickr, Animoto, LinkedIn, FourSquare, mobile technology, blogging on WordPress, as well as online fundraising and e-newsletters. Currently, she has more than 500,000 followers, fans and friends on numerous social networks.

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Hints Organization Linkedin YouTube 198

NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Twitter has more than 16 million users, and 42.3 Google recently made a big social medial play by introducing Google+. The social Web is no different. Claim your land.

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Social Media Site Social Media 273

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. 3) Ask your Twitter Followers to Subscribe. Twitter has taught me a valuable lesson about social media ROI.

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Newsletter Social Media Build Media 257

NTEN

OCTOBER 8, 2010

At AIDS.gov , our mission is to provide access to Federal HIV and AIDS information through a variety of new media channels, and to support the use of new media tools by Federal and community partners. Is it simply the number of followers you have on Twitter, or how many people "like" you on Facebook? Plan ahead.

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Audience Twitter Flickr NTEN 76

Nonprofit Tech for Good

AUGUST 24, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. It’s a throwback from social networking circa 2006. Based in the U.K.,

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Fun Resource Audio Stats 279

Nonprofit Tech for Good

APRIL 18, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. It’s a throwback from social networking circa 2006.

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Fun Resource Stats Wikipedia 246

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Steve MacLaughlin, publisher of Connections For a while now I've been talking with a lot of nonprofits about using social media and social networking in their organizations. I thought it would be useful to blog about how to create a strategy for using these channels. How can we use Twitter? Few owners.

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Social Network Network Create Strategy 50

Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. When the discussion turned to what words make tweets great it was revealed that a key ingredient to successful tweets wasn't so much language but good Twitter etiquette.

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Social Media Twitter Media Social 66

Candid

SEPTEMBER 28, 2021

The impact of social fundraising has dramatically increased in the last 18 months, giving nonprofits new channels to create reach and drive engagement. . Peer-to-peer fundraising leverages social networks. The reason peer-to-peer fundraising is so engaging is pretty simple: It’s inherently social. .

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Fundraising Pledge Awareness Social Media 122

Care2

NOVEMBER 17, 2010

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. Should we use Twitter and Mobile?" "Is I hear the questions every week: "Should we start with Facebook or email?"

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Hype Channel Digital Jordan 64

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2008

I've seen first hand how you can leverage your Twitter network to raise money for a good cause really fast. It's time update the history of fundraising on Twitter post I wrote that last month after the Tweetsgiving campaign raised $10,000 in 48 hours. The Salvation Army has also launched a Kettle Campaign on Twitter.

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Twitter Campaign Fundraising Lesson 88

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

The tool is quite fascinating because it combines a light weight social network analysis (see this page. to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. What effect do they have?

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Twitter Network Tools Map 91

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

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Analysis Twitter Giving Lesson 87

Nonprofit Tech for Good

DECEMBER 13, 2010

Twitter: twitter.com/nature_org. What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc.

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Social Media Conservancy Interview Media 210

Nonprofit Tech for Good

MARCH 4, 2010

4096 Color Wheel : A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, etc. Creative Commons on Flickr : A great source for images for your organization’s website, blog, e-newsletter, social networking profiles, etc. oneforty : A gallery of over 2,500 (and counting) Twitter Apps.

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Resource Fun Alexa Stats 223