article thumbnail

Direct Mail Donor Acquisition Strategies

Allegiance Group

It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. The slide below shows two important things: The first-year value of a new donor acquired in FY18 was $89. Set your acquisition goals and budget.

Mail 52
article thumbnail

Games for Change 2011: Channeling Our Collective Power

Tech Soup

Playing games has pushed into the primetime market, and with that statement, Chris Swain , CEO and Founder of Talkie, displayed a slide that showed weekly audience numbers for the wildly popular social game, FarmVille, towering above primetime television shows such as Dancing with the Stars , NBC Sunday Night Football and CSI.

Game 62
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?

Beth's Blog: How Nonprofits Can Use Social Media

Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? It’s about curation, creativity, and coordination across channels. I’m a huge fan of Harold Jarche’s “ Seek, Sense, Share ” model.

Content 101
article thumbnail

10 Top Virtual Events from the Tech Industry

AccelEvents

Key Takeaways: The event divided topics into four navigable channels: innovation, IT leadership, possibilities, and IT heroes. HMG Strategy’s Live New York CIO Summit of America was held on August 20 as a two-hour event geared toward reshaping the future through past models. It is estimated to be the biggest virtual event in 2020. .

article thumbnail

Reflections on a Decade of Designing and Facilitating Interactive Webinars

Beth's Blog: How Nonprofits Can Use Social Media

Try to avoid the content-driven model of an expert presenting for 50 minutes with a rushed Q/Q at the end. Depending on the learning objectives, you could even skip the slides altogether, or adapt them for a pre-work activity. Peer: Shared knowledge and experiential learning that benefits from interaction between participants.

article thumbnail

9 Ways Nonprofits Can Excel Using Social Media

Beth's Blog: How Nonprofits Can Use Social Media

So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room. These ideas are illustrated in the slides below. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels.

article thumbnail

How Can Nonprofits Switch to a Data-Driven Culture?

Beth's Blog: How Nonprofits Can Use Social Media

Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels. Most people won’t change their behaviors until they observe the role models in their organization acting. differently as DoSomething.Org has done.

Culture 115