Tech Soup

APRIL 6, 2015

If you somehow missed #TheDress, here's the scoop: One day, someone posted a photo of a dress to Tumblr and asked if people thought it was white and gold or blue and black. The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. Memes travel within all age groups.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

You could pick any channel, social or otherwise to set up an a/b test hypothesis. Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit? It isn’t a matter of that “photos do well on Facebook, it is which photo.”

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Nonprofit Tech for Good

JANUARY 14, 2013

Despite popular memes that social media is “Free!” Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), and training (HTML, photo-editing, social and mobile media best practices ).

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. A total of 3,094 Tweets, Facebook Status Updates, or other social channel used the hashtag #OceanLoveEarl from 6/23-7/15. A total of 217 people joined the Facebook page.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 21, 2014

Photo courtesy of The Miami Foundation. Social media channels continued to be a critical tool in keeping community-wide energy up throughout the day, especially the Twitter party. Using more visuals, such as memes, also helped. Community Block Party attendees check out participating nonprofit organizations during the event.

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Get Fully Funded

SEPTEMBER 6, 2022

Photos and video will help your passion will come through. Our friends at Epic Outreach do a GREAT job of telling their story on Facebook using photos and video. Memes, stories, photos – anything that causes a laugh or a smile. Facebook offers a flexibility in content so that you can tell a story and add photos.

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Nonprofit Tech for Good

DECEMBER 3, 2020

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme.

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Qgiv

MARCH 31, 2021

How many channels are you using? Blog posts or photos from volunteers and other “boots on the ground” staff who want to share their experiences Video with your religious leader or a board member explaining your organization’s impact. First, you have to consider what roles are needed.

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Get Fully Funded

OCTOBER 23, 2022

YOUR photo of a dog in your care is way more compelling than the blue and red Giving Tuesday stock image that dozens of nonprofits are using. You can use the Giving Tuesday logo if you want, but stick with your own photos. Use smart design – sharp photos, not too many words, etc. This teaser email is important!

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Whole Whale

MAY 8, 2020

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. For instance, you’d do this if you wanted to give credit to that true friend who took that photo of you from all your best angles. Bookmark this handy glossary and have no fear. A/B test .

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

Photo by Social Misfits. Storify with Tweets and Photos. They post a photo of the recipient on their Facebook page and tag the donor as a way to say thank you. The site shows photos that capture the mundane moments of everyday life in a beautiful way. My blog post with slides and links.

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Connection Cafe

FEBRUARY 13, 2018

For individual advocates, I think the answer is almost always “yes” Facebook can be a powerful tool for peer-to-peer advocacy: when a friend shares a story, a meme or even an action alert, we’re more likely to notice it and take it seriously than if it came directly from a nonprofit or campaign. Use cross-channel promotion.

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NTEN

MAY 15, 2012

When I share photos of my partner and I and a far-flung friend “likes” those posts, her entire network of friends now knows that she knows (and apparently likes) someone who is gay. Equality California, for example, uses different social media channels to engage different audiences. The friend of my friend is.gay?

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