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What’s in your social media measurement tool box and why?

Beth's Blog: How Nonprofits Can Use Social Media

When she isn’t playing with spreadsheets, she uses google analytics, tracking the traffic to their site from social sources, where they go and what they do. [Google Analytics recently integrated social analytics tracking and multi-channel funnels ]. Kami Huyse , Zoetica, points to Lithium , a monitoring and measurement tool.

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