Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Set your acquisition goals and budget.

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Neon CRM

AUGUST 18, 2023

During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. In fact, 30% of annual giving happens in December , and about 10% of all annual donations come in the last three days of the year. Why is the End-of-Year Giving Campaign So Important? But where do you start?

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Campaign Giving Tips Mail 98

Qgiv

SEPTEMBER 1, 2021

Giving Tuesday is almost upon us! how are you getting the word out about your Giving Tuesday campaign? What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. What is multi-channel marketing?

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Channel Marketing Donation Giving 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Understand donors’ giving behaviors.

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Analytics Data Giving Metrics 52

Qgiv

APRIL 15, 2024

One way your donors can help you extend your impact is through legacy giving. Legacy giving is a committed donation a donor plans to leave to a nonprofit organization as part of their estate after they’ve passed away. The benefits of legacy giving For nonprofits There are quite a few benefits for nonprofits receiving legacy gifts.

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The Fundraising Authority

NOVEMBER 28, 2020

The first part described why donors give during the year-end giving season. So… what do you need to know to supercharge year-end giving at your non-profit? So… what do you need to know to supercharge year-end giving at your non-profit? Rule #4: Cultivate Year Round in Each of those Channels.

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Fundraising Homeless Mail Hype 240

Candid

NOVEMBER 30, 2022

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. There is still a lot of year-end giving to go around. 5 ways to get most out of the year-end giving season. It’s that time of year again.

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Tips Giving Fundraising Profile 119

sgEngage

MARCH 8, 2022

Giving Days are time-sensitive fundraising events aimed at rallying communities to maximize engagement and donations to your institution and so much goes into running a successful one. Knowing the potential pitfalls and ultimate goals of your event makes a huge difference. Keep your Giving Day top-of-mind year-round.

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Giving Phase Gift Channel 68

Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Year-end giving statistics roundup.

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Guide Giving Nonprofit Metrics 110

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Digital Donor 52

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? 2) Review Your Goals. 2) Review Your Goals. Review your end-of-year fundraising goals, but think deeper. Donors shouldn’t be motivated to give because of a number that fits into your programmatic goals. Hint: they should!)

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Communication Fundraising Test Hints 302

Connection Cafe

MARCH 26, 2021

Successful outreach requires understanding your donors and what makes them decide to give. Instead, you can support and build upon your current efforts with marketing on new channels. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy.

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sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 95

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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EveryAction

JANUARY 13, 2023

From GivingTuesday to the start of the new year, nonprofits are focused on communicating with donors, sharing the organization’s successes and plans for the year ahead, and meeting their fundraising goals so they can be ready to power their purpose when the calendar flips. 24 through 31.

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Flash Analytics Raise email 164

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

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Fundraising Mail Law Donation 353

Kindful

SEPTEMBER 1, 2021

If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. Giving Tuesday Campaigns & Ideas. There are several ways you can participate in Giving Tuesday. Giving Tuesday Campaigns & Ideas. 4 Giving Tuesday Campaign Ideas For Your Nonprofit.

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Resource Giving Nonprofit Template 113

EveryAction

JULY 31, 2023

People tend to experience heightened generosity and are increasingly motivated to make charitable contributions, which explains why so many nonprofit fundraisers refer to this period as the year-end giving season. Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter.

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Gift Guide Calendar Philanthropy 201

Nonprofit Tech for Good

FEBRUARY 17, 2022

However, to achieve your goal, what else do you need? a revenue goal and a budget. Compelled to give? Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. That is a GREAT start. people who want to help. Appreciated?

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Tips Fundraising Management Cancer 345

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Before you begin developing your nonprofit marketing campaign, don’t forget to set meaningful goals for what you want to accomplish. These can be quarterly or annual goals.

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Digital Marketing Donor Channel 75

EveryAction

NOVEMBER 9, 2022

Here are a few last minute tips to maximize your efforts and make the most of this season of giving: 1. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) This isn’t just a good idea at the end of the giving season!

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Gift Consultant Audience email 207

Pamela Grow

AUGUST 2, 2023

The numbers are down, but you’ve still got plenty of time to end the year ahead — far ahead — of your goals. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. What channels did you use last year?

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Free Fundraising Mail Nonprofit 88

Bloomerang

MAY 26, 2021

For example: Do they all give to the same offer? This will give you a picture of where there is overlap with your current and prospective donors and show you specific places where your new donors may be unique. The goal is to walk away from this stage with a clear picture of who you are trying to reach. Write those down too.

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Program Donor Tips Channel 119

Achieve

JANUARY 27, 2023

By setting up a recurring giving program, you’ll allow a sustainable stream of financial support to come flowing in. So as you consider your online fundraising efforts moving forward, prioritize creating a dedicated program aimed toward recruiting recurring donors and establishing long-term relationships for giving. Leverage your CRM.

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Program Giving Gift Mail 52

Bloomerang

NOVEMBER 16, 2023

Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel.

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Mobile Guide Giving Fundraising 56

Qgiv

JULY 6, 2022

Giving day campaigns are an increasingly popular online fundraising option for nonprofits everywhere. While the most well-known giving day is Giving Tuesday, more and more organizations are looking to partake in other giving days to engage their community of donors and meet their fundraising goals.

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Hosting Giving Guide Kentucky 52

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

Candid

APRIL 6, 2023

Create a dedicated campaign page Although peer-to-peer fundraising campaigns utilize personalized donation pages for your supporters, your nonprofit’s website is still the go-to source for all information about your cause and fundraising goals. That way, all visitors to your website can easily find key information about your initiative.

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Campaign Fundraising Mail United States 98

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. You’ll want to be present and meet potential donors where they are in their journey.

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Fund Donor Strategy Search 52

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. Why is year-end giving such a big deal? Creating A Plan For Year-End Giving 2021. Goals don’t come out of thin air.

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Guide Giving Campaign Social Media 73

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Goal Setting as a Foundational Fundraising Basic Any fundraising campaign should start with realistic goal setting. To set effective goals, use the S.M.A.R.T

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Guide Fundraising Mail Metrics 52

Nonprofit Tech for Good

JANUARY 13, 2020

She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 4) Add to Mailing List. You did it: your donation appeal was a success.

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Action Donation Mobile Social Media 340

EveryAction

MAY 11, 2023

When you have a goal to meet—like asking a governing body to sign a bill into law, telling a CEO or other stakeholder to change a behavior or policy, or meeting goals around educating decision-makers on your issue area—you know you can’t do it alone. We are short 100 signatures to reach our goal—act now!” Don’t assume!

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Advocacy Nonprofit Training Train 207

Double the Donation

JANUARY 28, 2022

You stumble across the idea of corporate philanthropy and, more specifically, employee giving. Quickly, you realize that this one concept can help you meet your previously stated goals?—and By offering them an employee giving experience that prioritizes their wants and needs and is as simple a process as possible! Let’s begin!

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Experiment Giving Guidelines Gift 52

The Modern Nonprofit

MARCH 26, 2024

This includes an optimized website that’s mobile-friendly and easy to navigate, strategic use of search engine optimization (SEO) to increase visibility during times of high public interest, and an established monthly giving program to facilitate the transition from one-time to recurring donations.

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Support Donor Community Retention 52

Bloomerang

OCTOBER 16, 2023

Does thinking about meeting your year-end fundraising goal give you night sweats? Give them all the credit. Be personal—there’s no “Dear friend” allowed here. In one study, being thanked by a board member boosted giving 39%! Start with a straightforward script Give your volunteers a warm, personable thank you script.

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