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4 Rules for Integrating Marketing Channels in 2023

NonProfit PRO

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

Channel 259
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Multi-Channel Fundraising Guide

NonProfit PRO

Multi-channel fundraising is a great way to keep your mission in front of supporters during the busy end-of-year giving season. This comprehensive guide covers how to launch a multi-channel fundraising campaign, important channels to consider, and examples of effective multi-channel campaigns.

Channel 244
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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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Why Nonprofit Text Messaging Has Evolved Beyond Text-to-Give in 2024

NonProfit PRO

Here are four reasons this channel has evolved beyond text-to-give. Nonprofit text messaging now operates similar to an email program.

Giving 317
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What I Learned From 30 Years in Sustainer Giving

NonProfit PRO

Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.

Giving 264
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Diversifying Your Fundraising Channels to Infinity & Beyond

NonProfit PRO

As nonprofits prepare for the post-pandemic phase, it’s now more important than ever to make sure they are diversifying their fundraising channels. This gives organizations extra financial security for when the next crisis hits, but it also diversifies their donor base as well.

Channel 141
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Why Your Giving Day is Your Secret Weapon

M+R

Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year.

Giving 89