Channel Surfing: A News Roundup

NetWits

Additional coverage. • The Nonprofit Times covers the Report in Study: Online-Acquired Donors Switch To Mail, Not Vice-Versa. It’s a great guide for making the most of your channel-surfing donors. flickr.com/photos/mikebaird.

The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns.

Trending Sources

How Many Social Channels Should Our Nonprofit Use?

Beth's Blog: How Nonprofits Can Use Social Media

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?”

Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. Nonprofits! Think back to your own behaviour on Facebook.

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How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. How to Use Facebook Live to Raise Money. Facebook live isn’t that exciting if no one shows up.

Facebook and Instagram's Latest Marketing Tools for Nonprofits

Frogloop

Through social media channels nonprofits are able to engage directly with their audiences, fundraise a bit, and have important conversations about the critical issues they work on. Online Advocacy Nonprofit fundraising Social Media Marketing

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5 Ways Nonprofit Facebook Messenger Bots Can Deliver Impact

Beth's Blog: How Nonprofits Can Use Social Media

In my last post about nonprofit bots, I discussed the big picture of automation in the nonprofit space and what I learned from the “ The Beth Bot ” experiment. For this post, I did a landscape scan to identify some of the best examples of nonprofit bots.

Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

And yet, diving in without a strategy for your digital marketing—or a limited strategy that doesn’t fit holistically with your current marketing channels may not reap the rewards you hoped for. When deployed in concert, traditional and digital channels can be extremely effective.

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

That is 7x’s that of the average nonprofit email! SMS is a great way to include your campaign message into a channel that can reach a wider international audience, but it needs attention to detail! The post Why SMS May Be The Channel Your Campaign Is Missing!

7 Facebook Hacks for Your Nonprofit’s Website

John Haydon

If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. 7 Facebook hacks for your website. 3) Optimize Images for Facebook Link Posts.

Three Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. Facebook

Five Tips To Be More Influential Across Channels

Frogloop

This can sometimes lead us down a dangerous path of constantly asking everyone under the sun to “like” our photos or political statements on our pages on Facebook or to follow us on Twitter with no real engagement behind it. Not beg for it on Facebook.”

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Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

By 2018, social media will be one of the most important channels for nonprofits, according to a study conducted by Forrester. By building a target audience based on their email list, they were able to engage specifically with the Facebook followers who were already hand raisers.

[FREE Webinar] Hot or Not: Which Fundraising Channels Are a Forecast for Success?

NetWits

42% of the American population is active on Facebook, but most struggle to successfully raise significant amounts of money. YouTube is the worlds second largest search engine, but does Googles nonprofit program make video a useful fundraising channel?

Facebook is Great, but Does it Really Work for Fundraising?

NetWits

By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. By comparison only 70% of small businesses use Facebook as part of their online strategy.

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17 Steps to Creating Explosively Successful Facebook Contests

John Haydon

Facebook contests can increase your fan-count and engagement. Is a Facebook contest right for your organization? Familiarize yourself with Facebook Policies and Guidelines. You can check out Facebook’s list of dos and don’ts here.

18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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Drowning in Marketing Data? 3 Steps to Take Control

Connection Cafe

You may not have to save every click, cookie, Facebook like, retweet, web analytic and social media listening fact. Nonprofit Marketing Analytics Budgeting data analytics direct marketing direct response donor segmentation integrated marketing marketing automation multi-channel fundraising

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What the Political Climate Means for Your Nonprofit Marketing Strategy

Connection Cafe

Regardless of where your nonprofit falls on the political spectrum (and whether it falls on the spectrum at all), our current political climate is new and different. You can use analytics to monitor what message or channel drives the most supporter engagement.

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How to Hack Facebook Interests Lists for Content Marketing

John Haydon

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests lists. Below are four steps for using Facebook Interest Lists to curate high-quality content: 1.

Using Facebook Timeline to Market your Nonprofit

Frogloop

Mark Zuckerberg stopped bathing in money the other week long enough to show the world how you can make your organ donation status a Facebook Timeline Life Event. Wondering how you can market your charity through Facebook timeline?

How to Add The Facebook Page Call-To-Action Button to Your Page

John Haydon

Facebook has been rolling out a call-to action-button for Facebook Pages. The Facebook call-to-action button can help drive Facebook users to take actions that are important to your nonprofit. How to Add the Facebook Call-To-Action Button to Your Page.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

Measure Networked Nonprofit. For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Commenting on the posts in other aligned partner’s Facebook pages.

6 New Facts About Facebook You Never Knew

TechImpact

Facebook’s 10th birthday just passed on February 4th and during that time all the social networking site has done is engage over a billion users and create a generational icon. 36% of Facebook users dislike people sharing too much information. Image courtesy of Guardian Liberty Voice.

Today’s Marketing Buzzwords: Sizzle or Substance?

Connection Cafe

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization?

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Engaging Millennials for Nonprofit Storytelling

Connection Cafe

Every nonprofit wants a piece of the Millennial pie these days—it seems like every organization I’ve talked to has a plan or is trying to create a plan to break into a new demographic of support. DoSomething.org does a great job of this on their Facebook page.

Six Ways Nonprofits Can Benefit from Facebook Hashtags

John Haydon

By now you’ve heard that Facebook Hashtags have been rolled out to many users. How to create a Facebook Hashtag. Creating a Facebook Hashtag is as simple as typing a “#” in front of any word or phrase (no spaces). Facebook Facebook Hashtags Strategy

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign.

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5 Instagram Ideas for Nonprofits to Boost Followers and Engagement

Connection Cafe

At the same time, our follower growth on Twitter was becoming stagnant, and we decided to see what kind of results we could get for the Foundation by paying more attention to Instagram as a distribution channel for content and campaigns. 5 Instagram Ideas for Nonprofits.

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3 Nonprofit Social Media Challenges, And How To Overcome Them

TechImpact

Nonprofits have been told since Facebook’s rise to prominence that they need to be investing in a social media marketing / fundraising campaigns. Nonprofits don’t understand what needs to go into their campaigns are too often unsuccessful. Too many social media channels.

17 Extremely Useful Facebook Video Tutorials For Your Nonprofit

John Haydon

If you’re a regular reader of this blog, you’ve seen the various different video tutorials I’ve published on using Facebook, YouTube, Google Analytics and WordPress. But if this is your first time here, do yourself a favor and subscribe to my YouTube channel. Following are just a few of the most popular videos I’ve created since Facebook re-vamped Pages, Ads and Insights: Managing your Facebook Page. Promoting your Facebook Page.

How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth's Blog: How Nonprofits Can Use Social Media

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In late September news trickled out about a change in Facebook’s Edgerank algorithm that was causing big drops in reach for many branded pages.

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

SocialFish

—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits.

How Networked Nonprofit Use Facebook SMARTly

Beth's Blog: How Nonprofits Can Use Social Media

How Networked Nonprofits Use Facebook Smart.ly. My Facebook page is a focus group or channel for research. This post summarizes the knowledge shared by many nonprofit folks on how to use Facebook effectively. How Networked Nonprofits Use Facebook Smart.ly

Tips for Nonprofits on Using Social Media to Build Supporter Relationships

Connection Cafe

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter.

16 New Rules for Facebook Marketing Success

John Haydon

The world of Facebook marketing has drastically changed over the past year. Every single day, businesses are creating Facebook pages to reach the same people you’re trying to reach. And if they use Facebook ads, reaching your fans is almost guaranteed.

10 Random, But Useful Online Communications Tips for Nonprofits

Nonprofit Tech for Good

2017 is the final year of free webinars for nonprofits ( view final schedule ). To date, Nonprofit Tech for Good has trained 49,000 nonprofit, charity, and NGO staff worldwide on how to succeed in online communications and fundraising.

5 Online Communication Styles for Nonprofits

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content.

Join TechSoup's Social Media Channels

Tech Soup Blog

TechSoup has over 400 technology products available for nonprofits and over 40 donor partners. Since 2002, TechSoup has helped over 118,000 nonprofits and libraries save over $1.7 And TechSoup's Learning Center has more than 500 how-to articles and webinars on technology topics created especially for nonprofits and libraries. Facebook. Social Networking YouTube LinkedIn Flickr Facebook social media Delicious Twitter blog OCTribe

27 Online Stores That Benefit Nonprofits

Nonprofit Tech for Good

By shopping at any of the 27 online stores listed below, conscious consumers can channel some of their spending power into the nonprofit sector. Or, if you prefer to donate to a nonprofit in the name of a friend, colleague, or loved one, you can purchase a tribute holiday gift.