The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns.

Channel Surfing: A News Roundup

NetWits

Additional coverage. • The Nonprofit Times covers the Report in Study: Online-Acquired Donors Switch To Mail, Not Vice-Versa. It’s a great guide for making the most of your channel-surfing donors. flickr.com/photos/mikebaird.

Trending Sources

Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K

Connection Cafe

There’s a lot of talk about the ways nonprofits can use Facebook to raise money — live streaming fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. How Facebook live helped keep their audience engaged (and raise $100K).

How Many Social Channels Should Our Nonprofit Use?

Beth's Blog: How Nonprofits Can Use Social Media

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?”

How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. How to Use Facebook Live to Raise Money. Facebook live isn’t that exciting if no one shows up.

How To Easily Repurpose Your Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive.

The Most Important Communication Channels For Your Nonprofit

John Haydon

It seems that most nonprofits have their priorities in order for 2012. According to the 2012 Nonprofit Communications Trends Report , they are putting their website as a top priority, followed by email marketing, then Facebook.

Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

And yet, diving in without a strategy for your digital marketing—or a limited strategy that doesn’t fit holistically with your current marketing channels may not reap the rewards you hoped for. When deployed in concert, traditional and digital channels can be extremely effective.

7 Facebook Hacks for Your Nonprofit’s Website

John Haydon

If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. 7 Facebook hacks for your website. 3) Optimize Images for Facebook Link Posts.

Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

By 2018, social media will be one of the most important channels for nonprofits, according to a study conducted by Forrester. By building a target audience based on their email list, they were able to engage specifically with the Facebook followers who were already hand raisers.

Three Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. Facebook

Five Tips To Be More Influential Across Channels

Frogloop

This can sometimes lead us down a dangerous path of constantly asking everyone under the sun to “like” our photos or political statements on our pages on Facebook or to follow us on Twitter with no real engagement behind it. Not beg for it on Facebook.”

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

That is 7x’s that of the average nonprofit email! SMS is a great way to include your campaign message into a channel that can reach a wider international audience, but it needs attention to detail! The post Why SMS May Be The Channel Your Campaign Is Missing!

5 Instagram Ideas for Nonprofits to Boost Followers and Engagement

Connection Cafe

At the same time, our follower growth on Twitter was becoming stagnant, and we decided to see what kind of results we could get for the Foundation by paying more attention to Instagram as a distribution channel for content and campaigns. 5 Instagram Ideas for Nonprofits.

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[FREE Webinar] Hot or Not: Which Fundraising Channels Are a Forecast for Success?

NetWits

42% of the American population is active on Facebook, but most struggle to successfully raise significant amounts of money. YouTube is the worlds second largest search engine, but does Googles nonprofit program make video a useful fundraising channel?

Facebook is Great, but Does it Really Work for Fundraising?

NetWits

By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. By comparison only 70% of small businesses use Facebook as part of their online strategy.

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17 Steps to Creating Explosively Successful Facebook Contests

John Haydon

Facebook contests can increase your fan-count and engagement. Is a Facebook contest right for your organization? Familiarize yourself with Facebook Policies and Guidelines. You can check out Facebook’s list of dos and don’ts here.

Drowning in Marketing Data? 3 Steps to Take Control

Connection Cafe

You may not have to save every click, cookie, Facebook like, retweet, web analytic and social media listening fact. Nonprofit Marketing Analytics Budgeting data analytics direct marketing direct response donor segmentation integrated marketing marketing automation multi-channel fundraising

18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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How to Hack Facebook Interests Lists for Content Marketing

John Haydon

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests lists. Below are four steps for using Facebook Interest Lists to curate high-quality content: 1.

Using Facebook Timeline to Market your Nonprofit

Frogloop

Mark Zuckerberg stopped bathing in money the other week long enough to show the world how you can make your organ donation status a Facebook Timeline Life Event. Wondering how you can market your charity through Facebook timeline?

Today’s Marketing Buzzwords: Sizzle or Substance?

Connection Cafe

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization?

How to Add The Facebook Page Call-To-Action Button to Your Page

John Haydon

Facebook has been rolling out a call-to action-button for Facebook Pages. The Facebook call-to-action button can help drive Facebook users to take actions that are important to your nonprofit. How to Add the Facebook Call-To-Action Button to Your Page.

Engaging Millennials for Nonprofit Storytelling

Connection Cafe

Every nonprofit wants a piece of the Millennial pie these days—it seems like every organization I’ve talked to has a plan or is trying to create a plan to break into a new demographic of support. DoSomething.org does a great job of this on their Facebook page.

6 New Facts About Facebook You Never Knew

TechImpact

Facebook’s 10th birthday just passed on February 4th and during that time all the social networking site has done is engage over a billion users and create a generational icon. 36% of Facebook users dislike people sharing too much information. Image courtesy of Guardian Liberty Voice.

How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

Measure Networked Nonprofit. For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Commenting on the posts in other aligned partner’s Facebook pages.

Tips for Nonprofits on Using Social Media to Build Supporter Relationships

Connection Cafe

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter.

Six Ways Nonprofits Can Benefit from Facebook Hashtags

John Haydon

By now you’ve heard that Facebook Hashtags have been rolled out to many users. How to create a Facebook Hashtag. Creating a Facebook Hashtag is as simple as typing a “#” in front of any word or phrase (no spaces). Facebook Facebook Hashtags Strategy

3 Nonprofit Social Media Challenges, And How To Overcome Them

TechImpact

Nonprofits have been told since Facebook’s rise to prominence that they need to be investing in a social media marketing / fundraising campaigns. Nonprofits don’t understand what needs to go into their campaigns are too often unsuccessful. Too many social media channels.

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign.

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10 Random, But Useful Online Communications Tips for Nonprofits

Nonprofit Tech for Good

2017 is the final year of free webinars for nonprofits ( view final schedule ). To date, Nonprofit Tech for Good has trained 49,000 nonprofit, charity, and NGO staff worldwide on how to succeed in online communications and fundraising.

17 Extremely Useful Facebook Video Tutorials For Your Nonprofit

John Haydon

If you’re a regular reader of this blog, you’ve seen the various different video tutorials I’ve published on using Facebook, YouTube, Google Analytics and WordPress. But if this is your first time here, do yourself a favor and subscribe to my YouTube channel. Following are just a few of the most popular videos I’ve created since Facebook re-vamped Pages, Ads and Insights: Managing your Facebook Page. Promoting your Facebook Page.

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

SocialFish

—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits.

How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth's Blog: How Nonprofits Can Use Social Media

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In late September news trickled out about a change in Facebook’s Edgerank algorithm that was causing big drops in reach for many branded pages.

How Networked Nonprofit Use Facebook SMARTly

Beth's Blog: How Nonprofits Can Use Social Media

How Networked Nonprofits Use Facebook Smart.ly. My Facebook page is a focus group or channel for research. This post summarizes the knowledge shared by many nonprofit folks on how to use Facebook effectively. How Networked Nonprofits Use Facebook Smart.ly

5 Online Communication Styles for Nonprofits

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content.

16 New Rules for Facebook Marketing Success

John Haydon

The world of Facebook marketing has drastically changed over the past year. Every single day, businesses are creating Facebook pages to reach the same people you’re trying to reach. And if they use Facebook ads, reaching your fans is almost guaranteed.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

Then, compile those pictures into a Facebook album with captions that help tell the story. If you’re looking for a little inspiration, check out UNICEF USA’s albums on Facebook. We have officially crossed the mid-way point of the calendar year!

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27 Online Stores That Benefit Nonprofits

Nonprofit Tech for Good

By shopping at any of the 27 online stores listed below, conscious consumers can channel some of their spending power into the nonprofit sector. Or, if you prefer to donate to a nonprofit in the name of a friend, colleague, or loved one, you can purchase a tribute holiday gift.

How To Spruce Up Your Facebook Page In Less Than 15 Minutes

John Haydon

Let’s say your nonprofit has an event next week, and you expect lots of people to visit your Facebook Page. You expect that lots of people will visit your Facebook page because: People will search for information about your organisation after hearing about your event.