Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. Will you send them additional content resources?

Create 169

Create Strategy Associations Registration 169

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

Nonprofit Tech for Good

JULY 9, 2023

Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. They look like this: You can also use UTMs to gather information about the campaign and content. By default, it will be sorted by the Default channel grouping.

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Track Conversation Analytics Google 255

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

Content 98

Content Phase Map Audience 98

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). The audience should set the tone for your campaign, including the messaging and content creation.

Communication 98

Communication Campaign Channel Measure 98

Byte Technology

DECEMBER 15, 2021

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. To Confirm Who Your Customer Is.

Marketing 246

Marketing Analysis ROI Picture 246

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. So, what does it take to do the art and science of measuring your marketing or communication strategies well?

Measure 112

Measure Data Share Learning 112

Nonprofit Tech for Good

JULY 5, 2020

Video engagement on social media is the measurable action that viewers take after watching. High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. Non-arousing emotions, such as sadness or contentment, lead to introspection and repose.

Video 315

Video Share Social Social Media 315

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? Content (utm_content). Example: 2021-12-eoy-appeal.

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Donor Track Campaign Facebook 292

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Let’s start at the end – Imagine that it’s the day or week after your big event. Focus on Experience.

Tips 338

Tips Fundraising Management Cancer 338

Nonprofits Source

APRIL 3, 2024

As for choosing new recruitment channels, start with the ones your target audience prefers. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content. Remember, your influencers built their platform by posting content that resonates with their supporters.

Organization 52

Organization Online Influence Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. If you are new to the concept of an editorial calendar, it is a user-friendly tool for mapping relevant, compelling content to your media channels.

Calendar 117

Calendar Content Tunisia Strategy 117

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. What should I look out for when using AI?

Social Media 80

Social Media Images Video Media 80

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Measurable. Marketing is not just about producing powerful content and sharing it on your platforms. Choose your digital marketing channels. Demographics.

Digital 59

Digital Marketing Create Social Media 59

Media Cause

JULY 14, 2023

Channels: Choose the digital channels that align with your audience’s preferences and behaviors. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Effective Communication: Establish open and regular communication channels with the team, stakeholders, and target audience.

Project 52

Project Digital Marketing Impact 52

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. The possibilities for LGBTQ+ advocacy are endless.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

I also suggest that you pick up a copy of Kivi Leroux Miller’s “ Content Marketing for Nonprofits “ to also help you in your content strategy for next year. Since its release in 2011, our free content scheduling tool has been downloaded and embraced by hundreds of do-gooders and nonprofits across the nation.

Calendar 106

Calendar Measure Strategy Digital 106

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. This is also known as content governance.

Education 44

Education Content Strategy Texas 44

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

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Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. E-Book #2: Feeding the Content Beast. Grab your free copy of the npEXPERTS Fundraising Ideas e-book.

Content 120

Content Marketing Free Fundraising 120

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Media Cause

NOVEMBER 15, 2022

They help to measure performance and see how far along you are in meeting campaign goals or even a secondary goal, like cultivating and engaging audiences. . For example, a supporter who lands on your site from a paid advertisement will likely interact with your site content differently than someone who is coming in from one of your emails.

Guidelines 52

Guidelines Track Practice Analytics 52

Whole Whale

MARCH 30, 2023

Channels for engagement : Knowing which channels your donors use to engage with your non-profit, such as attending events, volunteering, or sharing content on social media, can help you develop engagement strategies that resonate with them. How do I use donor personas? How are donor personas usually created?

Donor 52

Donor Build Demographics New York City 52

The Modern Nonprofit

JANUARY 2, 2024

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. This practice demonstrates your organization’s evolving impact and keeps your content fresh and engaging. Channels for Collection Utilize a mix of channels to reach a broad audience.

Story 104

Story Guide Support Analysis 104

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot.

ROI 52

ROI Media Nonprofit Measure 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

Social Media 50

Social Media San Antonio Content Strategy 50

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide! Fundraising.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Content strategist Jonathon Colman.

Content 112

Content Network Strategy Slideshare 112

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

Measure 103

Measure Twitter Campaign Celebrate 103

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content. Put your top content through each of the following questions and see where trends emerge.

Facebook 131

Facebook Measure Change Images 131

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

Social Media 138

Social Media Media Tips Social 138