EveryAction

JULY 3, 2023

After helping hundreds of organizations prep their own sites for year-end fundraising, we have a few key recommendations: Use integrated tools whenever possible. Make full use of your blog content. Use unified or integrated digital tools whenever possible. Integrated functionality is critical for nonprofit virtual engagement.

Virtual 190

Virtual Site Support Fundraising 190

.orgSource

FEBRUARY 12, 2024

Integrate Strategy Effective strategy begins with an integrated plan. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership.

Collaboration 221

Collaboration Marketing Integration Trend 221

Top Nonprofits

MARCH 4, 2021

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

Channel 72

Channel Websites Tips Fundraising 72

Nonprofits Source

NOVEMBER 27, 2023

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month. Consider your audience’s demographics and what type of content is most relevant to them.

Channel 52

Channel Business Marketing Effective 52

Nimble AMS

JULY 18, 2023

Personalization is becoming more context-aware, taking into account factors such as location, device type, time of day, and user intent to deliver relevant and customized content. Omni-channel personalization. Social media integration. Hyper-personalization. User-generated personalization.

Associations 131

Associations Personal Trend Experiment 131

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

Content 126

Content Marketing Strategy Fundraising 126

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. 3) Multi-channel communication keeps you top of mind The average American sees 4,000-10,000 ads per day !

Lesson 293

Lesson Marketing Amazon Adopt 293

.orgSource

MAY 15, 2023

Integrate Strategy There are plenty of incentives for collaboration. Effective strategy begins with an integrated plan. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Integrated goals, objectives, and tactics keep everyone on point.

Collaboration 221

Collaboration Marketing Team Integration 221

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

Content 98

Content Phase Map Audience 98

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Phase 2: Content, Cost & Creation.

Raise 325

Raise Fund Phase Audience 325

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies. One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?”

Content 136

Content Strategy Tips Case Study 136

Forum One

MARCH 12, 2024

We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later. Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. If you aren’t attending NTC, don’t worry!

Social Media 80

Social Media Images Video Media 80

Forum One

MARCH 20, 2024

This approach is distinct from more traditional content management or digital experience (CMS/DXP) implementation approaches where monolithic services, back-end management, and front-end templates are all tightly interwoven. And the step of integrating the front-end with templates tied to the back-end disappears as well.

Digital 90

Digital Experiment Drupal API 90

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. Enter content strategist as digital curator. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important?

Library 73

Library Museum Content Digital 73

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling 298

Storytelling Digital Channel Profile 298

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page. Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. The latter is especially important for virtual events.

Social Media 126

Social Media Integration Tools Tips 126

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Consider how you will integrate thought leaders into your current marketing plan and how your plan might expand with this additional support. Do any of your members have their own channel? For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

TechImpact

OCTOBER 11, 2013

In 2013, nonprofits looked forward to integrating communication channels to increase effectiveness, but are hesitant to try something new. 69% of nonprofits believe their website is the most important communication channel. by juliareich.

Communication 221

Communication Trend Social Media Channel 221

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. .

Retention 98

Retention Communication Donor Strategy 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

The Modern Nonprofit

JANUARY 2, 2024

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. This practice demonstrates your organization’s evolving impact and keeps your content fresh and engaging. Channels for Collection Utilize a mix of channels to reach a broad audience.

Story 104

Story Guide Support Analysis 104

Nimble AMS

MAY 25, 2022

Technology is irrevocably integrated into our daily lives. Engage potential members through branded content and personalized communications. TECH TIP: Attract new members by integrating Nimble AMS with YM Careers , Community Brands software designed to foster your members' careers and maximize revenue. A modern platform.

Associations 130

Associations Technology Adopt Industry 130

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Integrated Marketing: Yesterday and Today by Dennis McCarthy , Integrated Marketing Expert and Director of Enterprise Sales at Blackbaud. Integrated Marketing and Online Fundraising Ideas by Roger M. E-Book #2: Feeding the Content Beast. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications?

Content 120

Content Marketing Free Fundraising 120

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues. Optimize your donation form.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I just finished moderating a panel on the topic of social and mobile integration. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social.

Integration 97

Integration Mobile Conference Strategy 97

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. Not integrating your software. Channel preference (social media vs. email). TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . The better the content, the more interaction it will receive.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. Here are three steps to knit those strings together into an integrated online strategy both you and your supporters will love. Step 2: Share Across Channels. Now you’ve added social media.

Social Media 101

Social Media Content email Websites 101

Candid

APRIL 2, 2024

Next, use your social media channels to make stronger connections with current and potential funders. Reposting content from accounts related to your issue area and adding your expert commentary can help you build legitimacy and reach a wider audience. Share details about your work and interact with funders’ social media posts.

Relationship 111

Relationship Effective Fundraising Linkedin 111

AccelEvents

JULY 6, 2021

Setting Up Event Analytics and Integrations To Track Your Event Promotion. Many successful event promotion campaigns come down to the software, tools, and integrations being used. . And in most cases, software integrations will include : accounting software, CRM platform, mail marketing platforms, and live streaming capabilities.

Guide 95

Guide Virtual Registration Integration 95

sgEngage

OCTOBER 12, 2022

Bonus – if you have Blackbaud Raiser’s Edge NXT®, you can integrate the two products. Want to learn more about the JustGiving from Blackbaud integration with Blackbaud Raiser’s Edge NXT? If not, look into a platform such as JustGiving® from Blackbaud®, which is free and easy to publish a branded campaign to start raising money!

Blackbaud 92

Blackbaud Social Media Audience Campaign 92

Nonprofit Tech for Good

MAY 3, 2011

Introduction: Integrating Web 1.0, Five Status Update Content Ideas for Nonprofits. Introduction to YouTube Channels. The Big Picture: Creating and Distributing Content for the Social Web. Eleven Blog Content Ideas for Nonprofits. The Big Picture: Creating and Distributing Content for the Mobile Web.

Social Media 201

Social Media Content Social Chapter 201

Nonprofit Tech for Good

JANUARY 13, 2020

This is an excellent time to ensure donors have seen all the great content on your website. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. Here are four great ideas for ‘Confirmation Page’ calls-to-action: 1) Send to Website. 2) Encourage to Volunteer. 3) Send to Social Media.

Action 338

Action Donation Mobile Social Media 338

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

As a trainer, I strongly believe that learning experiences need to weave content delivery with participant interaction. Also, it is far more effective to have peers share their own case studies and experiential learning with others. Connecting Learners to the Content and Each Other. Peer Case Studies.

Social Media 100

Social Media Integration Media Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

Social Media 50

Social Media San Antonio Content Strategy 50