Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
Murphy says they initiated training for employees, that offered the 101 and 201 of using Twitter. Murphy served as the point of contact, answering staff questions on the fine art of tweeting. When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter.
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