YouTube Adds Call To Action Tool for Nonprofit Videos


To kick off the new “call-to-action&# tool, YouTube featured a video from charity:water on the YouTube homepage, which used a take action overlay to encourage YouTube users to donate money to build wells and provide clean, safe drinking water. Charity:water was able to raise over $10,000 in one day from the video.

An Interview With Paull Young from Charity:Water

Beth Kanter

I first came across @paullyoung in September, 2008 when he implemented a birthday campaign as part of charity:water’s September campaign. Fast forward a couple of years, and Paull is following his passion for clean water around the world and is the director of digital for charity:water. charity:water continues to be an innovator in the area of online fundraising. Our 5-year-anniversary video from charity: water on Vimeo. How does charity:water do that?