YouTube Adds Call To Action Tool for Nonprofit Videos


YouTube’s nonprofit channel just released a cool new tool that allows nonprofits to incorporate a call-to-action functionality into the videos they post on YouTube. That's enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years, said, “Ramya Raghavan of YouTube.

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth Kanter

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning. Policy makers, another target audience, were also using Twitter as a communications channel.

An Interview With Paull Young from Charity:Water

Beth Kanter

Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. Is this a multi channel campaign? I first came across @paullyoung in September, 2008 when he implemented a birthday campaign as part of charity:water’s September campaign.