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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning.

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YouTube Adds Call To Action Tool for Nonprofit Videos

Care2

YouTube’s nonprofit channel just released a cool new tool that allows nonprofits to incorporate a call-to-action functionality into the videos they post on YouTube. “The response from the YouTube community was overwhelming. Charity:water was able to raise over $10,000 in one day from the video. Receive monthly updates.

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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. Is this a multi channel campaign? Tell me about this year’s campaign?

Interview 101