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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona. From there, craft specific messaging that speaks to those supporters, celebrates their place in your community, and encourages them to take the next step - becoming donors.

Donor 65
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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona. From there, craft specific messaging that speaks to those supporters, celebrates their place in your community, and encourages them to take the next step - becoming donors.

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