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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. From script writing to editing videos to moderating comments, it’s a lot of work.

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5 Infographics About Infographics To Master Basics in Five Minutes

Beth's Blog: How Nonprofits Can Use Social Media

In my forthcoming book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! HSUS Society Infographic To Celebrate Reaching 1 Million Fans. Source: Hot Button Studio.

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Fundraising Basics: The Beginner’s Guide for Nonprofits

Neon CRM

Measurable: Ensure your goal is measurable to track progress and success. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Here are some metrics for direct mail, email, and event fundraising campaigns to monitor over time.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

Celebrate the Accomplishments of Individuals in Your Alumni Network. Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

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Show Me the Data!: Discovering Your Value Prop

sgEngage

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. Using these techniques, you can not only broaden your donor pool but tailor your messages to build a community deeply invested in your work. But what about your value proposition?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Share enthusiastic endorsements from recognizable opinion leaders, celebrities, or experts. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response? The metrics showed the ads were not effectively driving growth.

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How Can Nonprofits Switch to a Data-Driven Culture?

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

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