New on SSIR: How does celebrity impact your fundraising?
Amy Sample Ward
APRIL 27, 2011
Both of them involved celebrities. And I couldn’t help think to myself, “oh, so all we need to do to raise funds for a great cause is get a celebrity? But, I looked at both case studies again, more deeply, and realized that both of them weren’t really about the celebrity at all. The celebrity involvement was part of the branding, not part of the winning solution. Getting Over Celebrities. Celebrities are out; Trust is in.