Whole Whale

SEPTEMBER 8, 2023

Share enthusiastic endorsements from recognizable opinion leaders, celebrities, or experts. Focus on optimizing donation channels for mobile. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. Celebrate the Accomplishments of Individuals in Your Alumni Network. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Celebrity Interaction and Endorsements: Pepsi has gleaned the support from NFL players, and made it a competition to see which cause will get the most votes, see NFL.com.

Contest 94

Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Use of counting metrics. Increase reach on social media channels. Increase engagement on social channels. Written social media plan.

Network 97

Network Build Learning Strategy 97

Bloomerang

JULY 5, 2021

Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels. Ready to adopt a more human donor loyalty philosophy and wrap it into a written strategic plan that holds people accountable for seeing it through and measuring success? Establish clear success metrics.

Donor 141

Donor Strategy Retention Relationship 141

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics.

Social Media 50

Social Media Reflection Media ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. What I found most valuable was the tip about getting a baseline measurement before you begin.

Social Media 50

Social Media Media Social ROI 50

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it measurable?

Report 81

Report Measure Impact Process 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

Pakistan 111

Pakistan NGO Network Exercise 111

Forum One

DECEMBER 13, 2023

Forum One designed and developed the City Health Dashboard with NYU Langone Health’s Department of Population Health to share and compare data on 37 measures of public health across more than 500 U.S. The post Celebrating Mission-Driven Success in 2023! This innovative tool took home a gold Healthcare Ad Award this year!

Celebrate 67

Celebrate Award Colorado Museum 67

Forum One

DECEMBER 13, 2023

Forum One designed and developed the City Health Dashboard with NYU Langone Health’s Department of Population Health to share and compare data on 37 measures of public health across more than 500 U.S. The post Celebrating Client Success in 2023! This innovative tool took home a gold Healthcare Ad Award this year!

Celebrate 46

Celebrate Award Colorado Museum 46

Bloomerang

MARCH 4, 2024

The impact metrics you share The stories of transformation you tell Selecting which metrics and outcomes to highlight is crucial. Inspiring donors to take action Clear calls to action Your annual report should not only celebrate past successes but also encourage future support. Encourage sharing to maximize impact.

Report 95

Report Tools Storytelling Fundraising 95

Connection Cafe

MAY 10, 2016

In 2015, we celebrated the 50th anniversary of the historic Voting Rights Act, yet voter participation rates in the U.S. Instead of being an exuberant celebration of civil rights, the experience of voting is often frustrating , bureaucratic and dreary. Define Success and Then Measure, Measure, Measure! The result?

Arts 20

Arts Public Philadelphia Artist 20

Neon CRM

DECEMBER 14, 2023

Without a plan, that team would be left scrambling to figure out what content should be produced when and for which channel. The voice, tone, and messaging will remain the same across different channels and mediums, allowing donors to better connect to your organization’s work and mission.

Calendar 52

Calendar Content Strategy Cancer 52

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. Not everyone who follows you on Facebook is necessarily following you on other channels too.

Fundraising 280

Fundraising Social Social Media Channel 280

CauseVox

DECEMBER 8, 2023

To kickstart the planning process, define specific and measurable goals aligned with your organization’s mission. Consider all income sources, including individual donations through various channels. Analyze past giving patterns, contribution frequency, and preferred donation channels.

Develop 72

Develop Calendar Nonprofit Retention 72

Care2

AUGUST 16, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. We use a file size measurement -- video files must be under 300 MB. Why or why not?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. We use a file size measurement -- video files must be under 300 MB. Why or why not?

YouTube 34

YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. I only look at these: Reach.

Metrics 122

Metrics Audience Content Facebook 122

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. Recognition programs: Your donors support your mission, and you should celebrate that support! The 4 Primary Donor Communications Channels There are several different ways you can communicate with your donors.

Donor 52

Donor Management Guide Retention 52

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. GivingTuesday is all about celebrating a big day of giving. 4) Be creative.

Storytelling 271

Storytelling Tips Social Media Story 271

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2011

HSUS Director of Emerging Media Carie Lewis Celebrates. Like all rock star nonprofit social media mavens, Carie Lewis is a curator of social media metrics. She and her team build their integrated strategy around results metrics. And good news works best, people love to celebrate and feel a part of something.”

Facebook 114

Facebook United States Measure Metrics 114

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? When setting your own goal, use the SMART principles approach, making sure it’s Specific, Measurable, Attainable, Relevant, and Timely. Offer to promote them and their work or product by featuring them on your website or sharing on your social channels.

Guide 73

Guide Giving Campaign Social Media 73

The Modern Nonprofit

DECEMBER 21, 2021

Define success metrics. Pick some additional metrics that will help keep you on track for your larger goal. You’ll want these to be quantifiable and easy to measure. Through what channel? Celebrate your monthly recurring donors by listing their names on your website, email list, or social media. .

Giving 96

Giving Create Model Retention 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2013

Creative content: Every company is burdened with the need to create more content to feed multiple social media channels. Celebrate success: Every corporation is seeking to mitigate risk and earn customer goodwill, and social impact work is an important part of that effort.

Profit 121

Profit Howto Cancer Childhood 121

Get Fully Funded

JUNE 13, 2022

Goals are powerful tools that help channel resources towards solutions. Reaching them creates a sense of accomplishment and allows you the opportunity to celebrate! M easurable: Specific criteria that measure your progress toward the goal. M = Make sure your goals are easily measured. A-M-A-Z-I-N-G!

Goal 59

Goal Fundraising Sponsor Grant 59

Qgiv

OCTOBER 5, 2021

Holiday celebrations and time spent with family and friends help us reconnect to the things that matter most and prepare to start fresh for the new year ahead. Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Use different channels for delivering your appeals. Check them often!

Campaign 69

Campaign Practice Giving Social Media 69

EveryAction

AUGUST 17, 2016

Your donor software should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc. From there, craft specific messaging that speaks to those supporters, celebrates their place in your community, and encourages them to take the next step - becoming donors.

Software 100

Software Donor Management Template 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Note from Beth: I’m working on the sequel to the Networked Nonprofit – it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine. (Her recent book, Measuring What Matters , is a must read.). However, conversion rates were flat. Content Curation.

Conversation 106

Conversation Chapter Channel Module 106

Get Fully Funded

JULY 23, 2023

Investing in compelling videos on your YouTube channel gives you content for your YouTube audience, and you can market that content across other channels. Here are some more tips for managing your channels: Delegate social media tasks when possible. Don’t beat yourself up if a channel goes unattended for a couple of weeks.

Social Media 98

Social Media Media Strategy Social 98

Care2

NOVEMBER 15, 2007

Has the organization friended celebrities to drive more traffic to their own profile? If you decide you want to go there, here are some points to consider before embarking on your MyFace mission: Define clear, realistic, measurable goals for your MySpace profile. Does their profile inclue media (videos, slideshows, podcasts, etc.)?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Has the organization friended celebrities to drive more traffic to their own profile? If you decide you want to go there, here are some points to consider before embarking on your MyFace mission: Define clear, realistic, measurable goals for your MySpace profile. Does their profile inclue media (videos, slideshows, podcasts, etc.)?

Social Media 28

Social Media Place Myspace Advocacy 28

Neon CRM

JULY 27, 2023

SMART goals are specific, measurable, achievable, relevant, and time-bound. Here’s how to approach the goal of boosting engagement in a SMART way: Specific : Increase donor engagement with fundraising activities Measurable: Increase fundraising email open rates and social media followers by 20%. Our future depends on it!

Communication 52

Communication Develop Calendar Conservancy 52

The Modern Nonprofit

SEPTEMBER 26, 2023

Your goals should be SMART (Specific, Measurable, Ambitious/Attainable, and Time-based). While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. Evaluate Remember the measurable goals you set in the beginning?

Guide 102

Guide Goal Social Media Action 102

The Modern Nonprofit

SEPTEMBER 21, 2021

Your goals should be SMART (Specific, Measurable, Ambitious/Attainable, and Time-based). While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. Remember the measurable goals you set in the beginning?

Guide 98

Guide Goal Social Media Action 98

NTEN

NOVEMBER 12, 2009

First, they have to measure what they put out into the social media space: what's getting retweeted, forwarded, clicked on? How concerned should nonprofits be with social media metrics? We're still very early in our explorations of social media, and the metrics will follow. measure the impact, and iterate on their successes.

Social Media 98

Social Media Impact Media Social 98