How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause
Connection Cafe
MARCH 10, 2017
The Oracle at Delphi told Oedipus “Know thyself!” If the Oracle were speaking to nonprofits today, it might say “Know thy supporters!”. So what is a nonprofit supposed to do when trying to activate supporters around a critically important issue to their cause? How can you ensure that your message won’t be overlooked?
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