The Case for Cause Marketing

Connection Cafe

The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Who needs a seat at the table to build a successful cause marketing program? Who should be part of a company’s cause marketing task force?

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How Ideology Affects Which Causes Donors Support

Nonprofit Tech for Good

According to the 2017 Global Trends in Giving Report , a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Giving to children and youth, however, is a cause that unites all donors regardless of ideology.

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Cause Camp 2020 Speaker Lineup

NonProfit Hub

Cause Camp 2020 is going to feature next level content. Cause Camp 2020 Host. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes.

Social Media, Causes, Politics & Millennials: How Online Cause Engagement Changes in an Election Year

Connection Cafe

This study also examines millennials’ interest and activation in specific causes that may be differentiated by their support of a particular political party. Nonprofit News Achieve Giving in an Election Year MCON Millennial Impact Report millennials political giving Social Media

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5 Community Needs That Companies Can Impact Now

Connection Cafe

As the COVID-19 pandemic stretches on and continues to cause distress, corporations are being entrusted – and expected – to lead the way to support and help solve the world’s most pressing issues.

Share Stories to Further Your Cause

NonProfit Hub

However worthy your cause, sometimes it can be hard to measure your day-to-day progress. If you’re having trouble getting momentum behind your cause, try to share stories. First and foremost, storytelling is the easiest way to create personal appeal for your cause.

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Social Tools Help Nonprofits Identify Potential Supporters


The internet is a big place, and it can be hard to find people who understand your message and support your cause. Blog Fundraising Tech little bird nonprofit support your cause

6 Reasons Your Organization Should Implement Supporter-Led Campaigns in 2017

Connection Cafe

As nonprofit leaders look ahead and think about how to significantly expand the impact of their advocacy campaigns, there is one key tactic that may be your secret to punching above your weight: Supporter-Led Campaigns. You Reach New Supporters.

How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

The pandemic has drastically altered the ways nonprofits interact with their supporters. Without in-person events, nonprofits are turning to digital and social media to fundraise and grow their supporter base. Campaigns that inform supporters of how similar people compare to them (i.e.

Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

Fink of BlackRock sent an open letter to CEOs letting them know that BlackRock will no longer support them unless they start contributing to society. The message was clear: to survive in business in the 21st century businesses must strive to connect cause, meaning and purpose.

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Ninety Percent of Consumers want Companies to Support Causes


While nonprofit campaigners like to debate the merits of cause related marketing, according to the 2010 Cone Cause Evolution Study , American consumers are huge supporters of cause marketing campaigns. want to know what a company is doing to benefit a cause.

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How Micro-Donations Can Make a Big Impact for Your Nonprofit

Nonprofit Tech for Good

Time over time, we’ve seen what nonprofit communities can do when we rally together to support a cause. While big donors can have a significant impact on your organization, you should also focus your efforts on small donors.

44 Ways to Turn Nonprofit Supporters into Fundraising Superstars

Connection Cafe

Turning your supporters into fundraising superstars isn’t easy. Supporters can raise significant amounts of money and bring new donors to your organization. So, how can you help supporters become fundraising superstars? Teach Supporters to Fundraise and Provide Samples.

What Drives Gen Z: Is It the Experience or the Cause?

Connection Cafe

Contrary to what is commonly believed, young people care about, and give to, virtually every major social cause. So, how do you get them involved with your cause? But, unlike older generations, young people believe donating money will have the least impact.

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Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

A supporter’s first few gifts might be occasional, or the donor might align directly in the major gifts category. However, by paying attention to trends in your donor database, you can begin finding supporter trends that will signal when a supporter is primed to take the next step.

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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. To help your nonprofit prepare and launch a successful cause awareness day and/or giving day online campaign, this webinar was presented on November 14 to more than one thousand nonprofit staff.

How to Make People Believe in Your Cause

NonProfit Hub

Nonprofit professionals may not be asking for million-dollar investments from the likes of Mark Cuban, but they’re still on a mission to convince the community that their cause is worth something. If you can find that unoccupied niche for your cause, that’s great!

Nonprofit Partners may be your Ticket to the Golden Age of Social Impact

Connection Cafe

We are creating, thriving and demanding more from our favorite brands, our employers, and our government during what might just be the Golden Age of Social Impact. Golden Ticket to the Golden Age.

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How to Gain Support for Your Niche Organization

NonProfit Hub

Some organizations’ causes don’t attract donations as much as solving world hunger or helping abused animals, but it doesn’t mean they’re any less important. If your nonprofit has a niche cause and you’ve been struggling to find new supporters, these tips could help.

44 Ways to Turn Your Supporters into Fundraising Superstars


One that's passionate about a cause and ready to be a fundraising super star! Turning your everyday supporters into fundraising superstars isn’t easy. Supporters raise significant amounts of money and bring new donors to your organization. Connect Them to Your Cause.

Breaking News: Twiddling Thumbs of Nonprofit Professionals Causing Sore Thumbs

Connection Cafe

Wondering how donor support will fare in the face of federal and presidential political campaign competition? A Study of Nonprofit Use of Cloud Software by NTEN, supported by Microsoft Philanthropies. The Point of Impact . April Fools.

How to Broadcast Your Impact with Facebook Live

Connection Cafe

In short, nonprofits can now more deeply connect donors to moments of impact—immediately as they happen! Use Facebook Live to support and enhance your current strategy. Fold Facebook Live into your strategy by asking these questions: Where and when does impact happen?

How to Grow Offline Support by Executing Stronger Online Strategies

Connection Cafe

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. While I could have easily come up with 20 ideas and tactics for building a sustainable pipeline of support, I narrowed it down to 6.

9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy

Connection Cafe

Last weekend, more than 1 million people marched around the globe as part of a worldwide protest, in support of women’s rights , immigration reform, health care reform, environmental protection, LGBTQ rights, racial justice, freedom of religion, and workers’ rights.

5 Ways to Use Crowdfunding to Rally Your #GivingTuesday Supporters

Nonprofit Tech for Good

GivingTuesday invites donors, along with their family, friends, and colleagues to share about the causes they care about most as they switch their sights from holiday shopping to give back in a social and celebratory way. Pair the power of social media with a donor’s passion for your cause.

4 bbcon Takeaways for Philanthropic Organizations to Power 2019 Planning

Connection Cafe

With so many moving parts and new considerations for philanthropic organizations, it is more important than ever to understand where you want to drive impact, and the specific ways you can get there. Takeaway #3: Impact m easurement is no longer an option. .

Lean Impact Series: 10 Changemakers Using Lean Startup Methods For Greater Social Impact

Beth's Blog: How Nonprofits Can Use Social Media

” After spending five years living and breathing networks and measurement and designing and delivering many, many nonprofit capacity building programs, my focus is going to be on how nonprofits can apply measurement and their networks to learn for impact.

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Cause Camp 2017 Speaker Lineup Announcement

NonProfit Hub

The moment you’ve all been waiting for, the official Cause Camp 2017 speaker lineup. She authors the award-winning Networked Nonprofit Books published by J.Wiley and published the The Happy Healthy Nonprofit: Impact without Burnout.

How to Define, Measure and Communicate Your Impact

NonProfit Hub

It’s hard to ramp up the good work you do if you don’t know how to concretely define, measure and communicate your impact to supporters. It’s important to learn how to share your efforts with the world, and even more important that you know just how big of an impact you’re making on the issue you’re trying to solve. Defining impact. Impact,” by definition, is the action of one object coming forcibly into contact with another. Measuring impact.

11 Expert Tips for Nonprofits to Embrace Technology for Even Greater Impact

Connection Cafe

This conference brings together some of the top minds in nptech and gives attendees a chance to discuss what’s happening across the industry and share best practices for how to work smarter and create bigger, lasting impact with technology.

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

Ordinary Americans not formally affiliated with any organization or cause are rising up to make their voices heard. How to Use Online Channels to Build Offline Support. Make Your Pitch Relevant, Timely and Impactful.

3 Unique Strategies To Thank Your Supporters On Social Media


Your nonporift’s supporters are potentially the most integral part of your entire nonprofit. For example, if you receive a particularly large donation, or a follower on your social media is constantly interacting with your Twitter feed, you should take the time to thank them for their support.

How to Build Great Organizations for Greater Societal Impact

Connection Cafe

The Leap Ambassadors Community is a group of nonprofit leaders who are passionate about “inspiring, motivating and supporting nonprofit and public sector leaders (and their stakeholders) to build great organizations for great societal impact.”.

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Guest Post on Care2 Frogloop: Designing Campaigns for Impact

Amy Sample Ward

When we do that, we can compromise the relationship we have with our supporters and donors, and limit our capacity for building momentum towards action and a movement for our cause. campaigns issues goals impact metrics strategy

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Tips for Nonprofits on Using Social Media to Build Supporter Relationships

Connection Cafe

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter.

Community-Driven Social Impact: Presentation, Case Studies, and Workshop

Amy Sample Ward

I had a really wonderful time, and the Community-Driven Social Impact session was terrific! Let’s start at the beginning: what is “community-driven social impact” anyway? It also requires capacity/staff to make connections and support the community.

From Ning to Causes to Ideablob: Why We Need a New Way of Building

Amy Sample Ward

Last November we saw a few alarming events taking place in this social media for social good sector: Causes left Myspace and Ideablob shut down , both without warning or community support. Many groups would much rather have an impact and involvement in the shaping of the tools they use than pay for something that others control. Tell me what the recent Causes/ideablob announcements means for our sector and for you.

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3 Ways to Engage Millennials in Your Cause

NonProfit Hub

He serves as president of Achieve , a research and design agency for causes. In addition, he leads The Millennial Impact Project , which is an ongoing study of millennials and how they engage with causes. are of equal importance when given to a cause.

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Your 2016 Cause Camp Speaker Lineup Announcement

NonProfit Hub

Without further adieu, we’re pleased to announce our Cause Camp speaker lineup for 2016. Cause Camp is an annual conference for nonprofit professionals held in Lincoln, Neb. How you invite support. How you keep your supporters engaged.

5 Tips For Increasing Social Impact With Social Media


Petitions are a viral way to spread the word about your cause and take seconds to sign! Tweet out a link to your next petition to demonstrate how many people support your cause and want to make a difference. Facebook Community Pages are great for your next cause or project.

Your Small Staff Can Make a Big Impact Using Peer-to-Peer Fundraising

Connection Cafe

Some are reaching out to friends and family for contributions for a cause they care about. Your friends who are asking for contributions for a cause they care about are doing something called “peer-to-peer (P2P) fundraising.” Donors may be impressed by the organization’s mission, impact or track record, and they make a contribution. You feel good about it, your friend appreciates your support, and the organization receives your contribution.

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Who Is Most Likely To Support Causes Online? Social Media And Ethnicity By The Numbers!


Who is mostly likely to support a cause or social issue online rather than offline: a) Hispanics. Hispanics (39%) and African Americans (30%) say they prefer to engage with and learn about causes through social media, compared to 24% of Caucasians. I have a quiz for you.

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How to Brand Your Nonprofit To Scale Your Positive Impact

Beth's Blog: How Nonprofits Can Use Social Media

How to Brand Your Nonprofit To Scale Your Positive Impact – Guest Post by Simon Mainwaring. Nonprofits do critical work in their communities and around the world and, in so doing, build the awareness of their brands to scale their impact.

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