The Case for Cause Marketing

Connection Cafe

The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Who needs a seat at the table to build a successful cause marketing program? Who should be part of a company’s cause marketing task force?

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Social Media’s Impact on Cause Marketing with Chris Noble


Back in March of this year at SXSW I got the chance to spend a few minutes with Chris Noble the “Voltaire&# [ according to him ] of cause marketing. How have you seen social meidia used in the cause marketing world?

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Social Media, Causes, Politics & Millennials: How Online Cause Engagement Changes in an Election Year

Connection Cafe

This study also examines millennials’ interest and activation in specific causes that may be differentiated by their support of a particular political party. Nonprofit News Achieve Giving in an Election Year MCON Millennial Impact Report millennials political giving Social Media

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Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

The message was clear: to survive in business in the 21st century businesses must strive to connect cause, meaning and purpose. Cone Communications found that more than 9 in 10 millennials are willing to switch brands if the new one is associated with a cause.

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Your Cause Camp 2018 Lineup is Here

NonProfit Hub

We’re beyond excited to share the speaker lineup for Cause Camp 2018 , held on March 26th and 27th in Lincoln, Nebraska. To stay in the loop with all things Cause Camp, check out our newly launched Twitter page, or subscribe to the newsletter on Cause Camp’s homepage.

How to Brand Your Nonprofit To Scale Your Positive Impact

Beth's Blog: How Nonprofits Can Use Social Media

How to Brand Your Nonprofit To Scale Your Positive Impact – Guest Post by Simon Mainwaring. Nonprofits do critical work in their communities and around the world and, in so doing, build the awareness of their brands to scale their impact.

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2019 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively.

6 Reasons Why We’re Slacktivists: The Psychology Of Liking Causes On Facebook | Co.Exist | ideas impact

AFP Blog

6 Reasons Why We’re Slacktivists: The Psychology Of Liking Causes On Facebook | Co.Exist | ideas impact : Whether or not this criticism holds water depends, in part, on why people like a cause in the first place. A new study, published in the International Journal of Web Based Communities, provides a detailed breakdown, based on an online survey of Facebook users conducted by two researchers from the Scandinavian research organization SINTEF in Oslo, Norway

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2018 Cause Awareness & Giving Day Calendar

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively.

How Ideology Affects Which Causes Donors Support

Nonprofit Tech for Good

According to the 2017 Global Trends in Giving Report , a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Giving to children and youth, however, is a cause that unites all donors regardless of ideology.

#BrandsConf – Humanization of Causes

Amy Sample Ward

Description : Nonprofits, just like businesses and other enterprises, have seen a dramatic impact from the increased use of social media. 2010 presentation 140conf brandsconf causesDate : December 2nd, 2010. Location : NY, NY, USA. Topic : The Changing Face of Nonprofits. I’m not talking about more or less fundraising dollars, or new programs – I’m talking about the way social media uses, relies on even, a human face of organizations.

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Social Community Impacts Volunteerism

Connection Cafe

What’s the sure fire way to make certain your constituents continue to volunteer for your cause – ensure they are emotionally invested to the organization. Author: Guest Blogger.

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Why Cause Camp is Right for You (And Everyone Else)

NonProfit Hub

Cause Camp is different from your run-of-the-mill conference, but you already know that. What you might not know is what makes it so different, and why Cause Camp is a conference for everyone , whether you work for a nonprofit or not. Cause Camp Featured

Lean Impact Series: 10 Changemakers Using Lean Startup Methods For Greater Social Impact

Beth's Blog: How Nonprofits Can Use Social Media

” After spending five years living and breathing networks and measurement and designing and delivering many, many nonprofit capacity building programs, my focus is going to be on how nonprofits can apply measurement and their networks to learn for impact.

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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. To help your nonprofit prepare and launch a successful cause awareness day and/or giving day online campaign, this webinar was presented on November 14 to more than one thousand nonprofit staff.

How to Promote a Cause on Facebook


Pushing a more socialized agenda by allowing for greater user participation is doing wonders for cause promotion, in particular. How To Promote Your Cause By Establishing A Brand. Once you have created this foundation, you can move on to showing users the impact of their participation.

What Drives Gen Z: Is It the Experience or the Cause?

Connection Cafe

Contrary to what is commonly believed, young people care about, and give to, virtually every major social cause. So, how do you get them involved with your cause? But, unlike older generations, young people believe donating money will have the least impact.

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Breaking News: Twiddling Thumbs of Nonprofit Professionals Causing Sore Thumbs

Connection Cafe

The Point of Impact . Whether you call it social investing, social impact investing, a grantmaking investment, philanthropy 2.0, As with social impact, moving to a results-focused giving model doesn’t happen overnight. April Fools.

How to Broadcast Your Impact with Facebook Live

Connection Cafe

In short, nonprofits can now more deeply connect donors to moments of impact—immediately as they happen! Fold Facebook Live into your strategy by asking these questions: Where and when does impact happen? What sort of impact stories matter most? Live-broadcast moments of impact.

Engagement Strategies to Turn Nonprofit Board Members into Ambassadors for Your Cause

Connection Cafe

Here are tips for board member engagement—from recruitment through retirement—to help you build lifelong ambassadors for your cause: Recruiting New Board Members. Demonstrating the impact of your organization will increase your odds of acceptance.

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The 2019 Best Nonprofit Conferences Calendar

The Science Behind Engaging your Supporters

Learn about new and proposed accounting and auditing standards and how they will impact not-for-profit entities and their auditors. The IMPACT Conference. The IMPACT Conference. The IMPACT Conference / Charlottesville, VA / TBD. Cause Camp 2019. Cause Camp 2019.

11 Expert Tips for Nonprofits to Embrace Technology for Even Greater Impact

Connection Cafe

This conference brings together some of the top minds in nptech and gives attendees a chance to discuss what’s happening across the industry and share best practices for how to work smarter and create bigger, lasting impact with technology.

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6 Trends That Will Impact the Social Good Sector in 2017

Connection Cafe

With the constant changes, innovations, and breaking news impacting the sector, staying focused on the work that matters will be key for all of us. Here are the top 6 trends that will impact the social good sector in 2017: 1. Donors and especially the causes we serve are counting on us.

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4 bbcon Takeaways for Philanthropic Organizations to Power 2019 Planning

Connection Cafe

With so many moving parts and new considerations for philanthropic organizations, it is more important than ever to understand where you want to drive impact, and the specific ways you can get there. Takeaway #3: Impact m easurement is no longer an option. .

How to Build Great Organizations for Greater Societal Impact

Connection Cafe

The Leap Ambassadors Community is a group of nonprofit leaders who are passionate about “inspiring, motivating and supporting nonprofit and public sector leaders (and their stakeholders) to build great organizations for great societal impact.”.

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[Cause Camp] Keys to Effective Volunteer Management

NonProfit Hub

Andrew Stanley, Founder and CEO of VolunteerMark, spoke at Cause Camp this year sharing his knowledge about finding those diamonds in the rough. Let’s start in the most simple of places looking for volunteers—people who already donate to your cause.

Cause Camp 2017 Speaker Lineup Announcement

NonProfit Hub

The moment you’ve all been waiting for, the official Cause Camp 2017 speaker lineup. She authors the award-winning Networked Nonprofit Books published by J.Wiley and published the The Happy Healthy Nonprofit: Impact without Burnout.

Tech Impact Heads To The Field To Help Out Favorite Nonprofits


The people at Tech Impact have great jobs, they get to work with a wide array of nonprofits and cooperate on a myriad of causes, but it’s not often they get to get out in the field to get their hands dirty.

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Guest Post on Care2 Frogloop: Designing Campaigns for Impact

Amy Sample Ward

When we do that, we can compromise the relationship we have with our supporters and donors, and limit our capacity for building momentum towards action and a movement for our cause. campaigns issues goals impact metrics strategyThis is my guest post on Care2′s Frogloop blog.

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Community-Driven Social Impact: Presentation, Case Studies, and Workshop

Amy Sample Ward

I had a really wonderful time, and the Community-Driven Social Impact session was terrific! Let’s start at the beginning: what is “community-driven social impact” anyway? Community-Driven Social Impact – 11NTC.

3 Ways to Engage Millennials in Your Cause

NonProfit Hub

He serves as president of Achieve , a research and design agency for causes. In addition, he leads The Millennial Impact Project , which is an ongoing study of millennials and how they engage with causes. are of equal importance when given to a cause.

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Your 2016 Cause Camp Speaker Lineup Announcement

NonProfit Hub

Without further adieu, we’re pleased to announce our Cause Camp speaker lineup for 2016. Cause Camp is an annual conference for nonprofit professionals held in Lincoln, Neb. People passionate about their cause and about making the world a better place.

5 Key Takeaways from the Millennial Impact Report — Wave 2

NonProfit Hub

Achieve and The Case Foundation just released their 2016 Millennial Impact Report, which focuses on millennial behavior and attitudes toward social good and cause engagement. You can highlight those to rally millennials behind your cause. Highlight Their Impact.

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Ninety Percent of Consumers want Companies to Support Causes


While nonprofit campaigners like to debate the merits of cause related marketing, according to the 2010 Cone Cause Evolution Study , American consumers are huge supporters of cause marketing campaigns. want to know what a company is doing to benefit a cause.

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From Ning to Causes to Ideablob: Why We Need a New Way of Building

Amy Sample Ward

Last November we saw a few alarming events taking place in this social media for social good sector: Causes left Myspace and Ideablob shut down , both without warning or community support. Many groups would much rather have an impact and involvement in the shaping of the tools they use than pay for something that others control. Tell me what the recent Causes/ideablob announcements means for our sector and for you.

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7 Tips to Make This Year Your Best #GivingTuesday Ever

The Science Behind Engaging your Supporters

effective digital testing wherever possible, to fine-tune your messaging and maximize its impact with your audience. #GivingTuesday is right around the corner!

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Designing Campaigns for Impact


When we do that, we can compromise the relationship we have with our supporters and donors, and limit our capacity for building momentum towards action and a movement for our cause.

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Twittering for a cause: Web 2.0 and its philanthropic impact | The Daily Tell

AFP Blog

Twittering for a cause: Web 2.0 and its philanthropic impact | The Daily Tell: "Facebook may have just reached the 250 million user mark, but Twitter is the real media darling.From news coverage to business marketing and back to the personal stories that launched it, the many uses of Twitter have revolutionized the way society thinks about communicating, 140 words at a time

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5 Tips For Increasing Social Impact With Social Media


Petitions are a viral way to spread the word about your cause and take seconds to sign! Tweet out a link to your next petition to demonstrate how many people support your cause and want to make a difference. Facebook Community Pages are great for your next cause or project.

Cause Crowdfunder Razoo Opens Up To Indivduals | Turnstyle

AFP Blog

Cause Crowdfunder Razoo Opens Up To Indivduals | Turnstyle : Some of what made crowdfunding such a revolutionary idea--that a distributed group of people can make a huge impact on a person''s life--has gotten obscured by a focus on bigger and bolder campaigns. This is a trend that is ripe for disruption and an announcement today by Razoo, a "crowdfunding platform for causes," is the latest sign that the altruistic heart of the movement is alive and well

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TechSoup Global Launches Local Impact Map

Tech Soup Blog

Sure, the numbers are impressive, but even more impressive is the impact those technology product donations have made. It would be impossible to tell all those stories in one blog post, but you can find them using the TechSoup Global Local Impact Map , powered by Microsoft technology.

4 Steps to Implementing Your Social Change Strategy: A Case Study with SEFCU

Connection Cafe

Learn more about outcomes measurement in the free white paper: “The Point of Impact: Empowering Champions for a Better World”. A traditional funder may contribute by giving a grant check to a variety of causes and be satisfied with the act of giving back itself.

In Times of Uncertainty, Consider Mission Impact

ASU Lodestar Center

What we know: The new tax law’s influence on charitable giving is a topic of lively discussion, and multiple projections of negative impact have been made. For more information on the likely impact of the new tax law, click here.