Nonprofit Tech for Good

JUNE 17, 2010

As soon as Facebook launched Community Pages , I knew this day coming. The Facebook Team. Link to your Facebook Page from your official website. Put a Facebook Badge on your website or blog. [ Done - even though I think it looks messy! ]. Their Pages were obviously causes [like Save the Whales], not brands.

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Nonprofit Tech for Good

NOVEMBER 14, 2010

Over the last few years I have been experimenting with the frequency of posting Status Updates on Facebook on the Nonprofit Organizations Facebook Page. But a recent change by Facebook has me reevaluating my frequency in posting. Beginning November 1, users can now unlike your page directly from their News Feed.

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Connection Cafe

JANUARY 29, 2018

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. So his new goal for the News Feed is to create more meaningful conversations between “friends, family and groups”. First of all, don’t freak out.

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Byte Technology

AUGUST 29, 2016

But now social media giant Facebook has put this exciting tool into the hands of anyone and everyone via their site, giving users the ability to broadcast videos to a worldwide audience with a couple button taps. For most of those on Facebook Live, a plan involves multiple broadcasts and, hopefully, returning views. Start small.

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Candid

OCTOBER 10, 2023

By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience. It also helps cultivate the support of a younger generation that’s also highly active on social media, potentially turning them into future donors. Communicate that every comment, like, and share can help boost the post.

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Whole Whale

JUNE 15, 2022

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Understand your target audience : Social media is full of data that can help you better understand who your target audience is and what they care about.

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Nonprofit Tech for Good

MARCH 2, 2010

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. Facebook did not run the second ad for reasons I do not know. It’s time.

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sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. Let’s jump into how you can realize these benefits and successfully connect your social media with your site.

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Byte Technology

FEBRUARY 11, 2015

However, it’s important to first be honest: in today’s go-go world, it’s difficult for even the most cause-dedicated people to find the time to fully immerse themselves in a charity they’re passionate about. For instance, ever get swept up in the Facebook videos that automatically play as you scroll through your feed page?

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The Modern Nonprofit

OCTOBER 2, 2023

Stuffed with food, armed with gifts, and basking in the glow of discounted tech gadgets, folks are ready to donate to the causes they care about. Here are five ideas to help you step up your social media game this #GivingTuesday : 1. Then you can get creative with your own versions related to your cause.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. For Facebook and Instagram, square is a great option.

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Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. They are more likely to donate to a cause, attend a virtual event, or volunteer when they are invited by people they know and trust. The pandemic has drastically altered the ways nonprofits interact with their supporters.

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Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts.

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Nonprofit Tech for Good

AUGUST 29, 2019

While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. . The Instagram Donation Sticker is different from the Facebook Donate button because it is only available inside the Stories feature. Well, it depends!

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Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Give in-kind support to the organization in a way that actually helps. Facebook , Reddit , LinkedIn , and Twitter have great options. Be Informed.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

This “ Keep Calm and Shine On ” t-shirt is a riff on the popular “ Keep Calm and Carry On ” meme used by Autism Speaks to help promote the annual World Autism Awareness Day. In this TechCrunch post , it explains how the Facebook newsfeed is changing for brands. Now, Facebook is saying you’re wrong.

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Connection Cafe

MARCH 29, 2021

Facebook fundraising can get a bad reputation, especially when organizations fail to see the opportunities to engage and retain a new generation of supporters. However, Facebook fundraising is much more than a helpful boost to your organization’s online donations. Overview of Facebook Fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

Like many of you, when Facebook unveiled the new brand page guidelines – I was stressed out. With a big training project in the Middle East less than a week away, I was short on time. And, if you’re photoshop and graphically challenged, making the switch to the new brand page format could cause a double whammy of panic.

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Nonprofit Tech for Good

OCTOBER 10, 2019

By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about. Crowdfunding helps you raise money for issues that are central to your organization and offset any costs not covered by your budget or other fundraising efforts. Help Me Feed Hungry Kids!

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Care2

JULY 12, 2012

We’re hearing lots more these days about “Cause Marketing.” For most Frogloop readers, the main thing to know is that Cause Marketing has become a major source of dollars for nonprofits large and small -- from First Book and KaBOOM! to Feeding America and charity: water. ”) about Cause Marketing.

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Nonprofit Tech for Good

DECEMBER 19, 2017

This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. Facebook Fundraising Tools [ Conservation International ]. Facebook Live Best Practices ].

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Classy

JUNE 8, 2021

Given its member base of 756 million global professionals in over 200 countries, LinkedIn can be a powerful social media platform to help achieve your organization’s goals. Creating a LinkedIn Page for your nonprofit and posting content on a regular basis can help you attract a loyal and dedicated following on the platform.

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Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. What has changed?

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Connection Cafe

JUNE 27, 2017

There’s a lot of talk about the ways nonprofits can use Facebook to raise money — live streaming fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. Facebook’s live streaming platform is empowering nonprofits to quickly engage supporters around the causes that matter most to them.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

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Bloomerang

JANUARY 21, 2022

Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways. During the pandemic, Marketing Dive found that businesses have increased cause-related marketing by 41%. Go Live” through live video platforms such as Facebook and LinkedIn Live. The possibilities are endless.

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Care2

OCTOBER 31, 2012

I also wanted to share Cynthia Samuels, (who runs the Care2 Cause Channel) terrific compilation of resources on how folks can help in the aftermath of Hurricane Sandy. American Red Cross: Red Cross Facebook page/information. Facebook Global Disaster Relief page : all kinds of information and helping opportunities.

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Nonprofit Tech for Good

APRIL 10, 2022

Including links, of course, also helps increase traffic to your website. Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. Don’t be a photo tag spammer either! Like mentions and replies.

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sgEngage

AUGUST 22, 2023

We’ve broken down three steps to take you from a blank page to a full portfolio of messages, harnessing generative AI as a jumpstart and helping hand. But it can be a helpful new “writing buddy”! Using the steps below, you can cut out the inner critic and jump ahead to the good stuff: rallying donors to your cause!

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OneCause

JUNE 15, 2023

Wouldn’t it be nice to have a little help? Yep, your fundraisers’ social networks are here to help at year-end! During the end-of-year giving season, P2P campaigns can really help your cause increase participation and drive engagement. Well, look no further.

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Connection Cafe

JUNE 21, 2018

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Facebook Weaknesses: . Peer-to-peer potential.

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Greater Giving

JULY 23, 2021

Throughout the pandemic, fundraisers have struggled to engage online donors with the cause. But embracing low-cost technological solutions can help. Avoid things that are too dry or businesslike; depending on your group, utilize skits, bits, inside jokes—anything that will stir up excitement about your cause and keep it fun.

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ASU Lodestar Center

JULY 6, 2011

Facebook is a leader in social media, with approximately 500 million users across various demographics. By using Facebook, nonprofits can connect with other organizations and reach supporters. They can raise money, recruit volunteers, or spread awareness about their cause. Need help improving your social media skills?

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Zen and the Art of Nonprofit Technology

NOVEMBER 13, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Facebook Ad Platform November 13, 2007 It always takes me a bit to digest new Web 2.0 news, so I’m just now blogging about last week’s news that Facebook launched a new ad platform.

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Qgiv

SEPTEMBER 11, 2023

While your marketing campaign for Giving Tuesday should start a couple months before the day, it’s important to plan out your day-of schedule for donor communications, and knowing when donors give can help you know when to send out your appeals for donations. Facebook For Facebook, ramp up to three to five posts on Giving Tuesday.

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NetWits

DECEMBER 6, 2010

Did you notice something toony about Facebook last weekend? In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Slacktivism: To Make Ourselves Feel Good or To Help Others?

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