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Benevity Releases Its Top 10 Charitable Causes Supported by Companies

NonProfit PRO

Benevity announced its annual top 10 causes and giving trends data for 2021, demonstrating that global events and crises continued to impact giving behaviors.

Causes 173
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Nine Steps to Cause Marketing Success

The Sponsorship Collective

In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. There are multiple outcomes and goals of any cause marketing strategy and point of sale campaigns […]

Causes 85
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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

Leaders at companies, global brands, nonprofits, and everyone in between are asking that important question: what is a purpose-driven company? It helps to start with a clear, shared definition of purpose and what it means to be a purpose-driven company. Purpose-Driven Companies Integrate Purpose into Business Strategy.

Companies 106
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A Corporate Guide to Cause Marketing

Givinga

Cause marketing is the collaboration between nonprofit and for-profit organizations centered around supporting a shared cause. It’s an effective approach to building your Corporate Giving Program, and as part of an overall corporate philanthropy strategy, it helps demonstrate your company’s mission.

Causes 52
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Company Spotlight: Get Inspired by Checkr’s Groundbreaking Matching Gift Program

Double the Donation

Companies participate in corporate giving for a number of reasons. A corporate executive might be inspired to give back to a particular cause that resonates with them and their values.

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How to Start a Matching Gift Program [For Companies]

Double the Donation

Thousands of companies host matching gift programs that encourage and amplify employee giving to nonprofit causes. When an individual works for such a company, they are able to make a donation to their favorite charitable organization and request a corporate match as well.

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Nonprofit Cause Marketing: A Guide to Impactful Partnerships

Qgiv

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. A cause marketing campaign benefits both you and the business you work with while developing connections with your community. What is cause marketing? Purchase-triggered donation.

Causes 52