Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter. Next Bruce Lesley gave a virtuoso case study of how he uses Twitter to curate news articles and resources related to children’s issues.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. Tagging photos. Tagging a person.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

And, as Tech Hermit blog notes, there was quite a discussion about this on Twitter. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. So does the GummyPrint blog who shared this case study of their work on Facebook Causes. Tags: facebook.

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Amy Sample Ward

SEPTEMBER 20, 2010

While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! This is great for use in your Twitter messages but also in emails or even text messages. Yes, there are a couple case studies included in the report of organizations using mGive. Facebook Insights.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email. What needs to change?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Use metrics to discover what works and what doesn’t. Tips and Case Studies Who’s Doing What, Where, and How? Tags: fundraising2.0

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email. What needs to change?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Additioanily, they've gotten celebrities like Twitter-god Aplusk. applications resulted in severe backlash, and is now a case study on the infamous punk'd list. .

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Forum One

SEPTEMBER 16, 2009

A variety of topics were discussed, including social media metrics, case studies and best practices, tools and applications, and strategy and planning. They are committed to advancing OpenGov initiatives and are looking for best practices and case studies to assist them in improving their use of Web 2.0

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Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Social Networks & Twitter from Natalie Foster: Two Principles: 1.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. On Day 3, we covered the best practices of using listening, Twitter, and Facebook, with ample time to practice. I wrote about the practice of Team Tweeting here.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

PreSchool California : Did an experiment using Twitter as a way to connect with journalists. They discovered a slight disconnect between those journalists that wrote print stories on early learning issues, and those education journalists that were on Twitter. View more presentations from Beth Kanter. An Unanticipated Outcome.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter As Charitable Gift Spreader. Twitter Demographics. The Cute Dog Theory.

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Nonprofits Source

APRIL 19, 2017

When an opportunity comes to show your ad in front of a visitor, the chosen platform (Facebook, Twitter, Google, etc.) To add this code you’ll need access to place the script in the header or footer tags of your website. Here are a few guides for popular sites to get your tracking codes set up: Google Remarketing Tag.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. If you can demonstrate this (like Dell’s million dollar sales in Twitter) tout this loudly to management.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Before I went on Twittered. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. What's the key metric? I need more experiential case studies of this from nonprofits. (My My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. One example recently was I post I wrote about a Twitter tool.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. What are your key metrics for success? Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? American Coaster Enthusiasts ???

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2010

Here's some reflections: Thoughtful, Intentional Experiments Thoughtful experimentation is setting up a low-risk experiment with metrics to figure out what is and isn't working is a social media best practice. I created these for Twitter , Facebook Fan Pages , and Listening. . I did floating consults. What are your thoughts?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

tags: nonprofit socialmedia ). This idea came to me from Twitter. One thing I've come to appreciate Twitter is that it allows me read the thoughts, ideas, and musings of lots of smart people and thought leaders in many different disciplines. And, if nothing else, Twitter can be a terrific muse and stimulate creative thinking.

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Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, I would pay attention to the titling and tagging of videos when you are uploading them.

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Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, I would pay attention to the titling and tagging of videos when you are uploading them.

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YouTube Video Social Media Advocacy 34

Amy Sample Ward

FEBRUARY 24, 2011

We sought out case studies or examples that reinforced much of how we already operated. We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Analog Strategies.

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Amy Sample Ward

APRIL 28, 2009

And finally, we’ll learn from a few case studies and go over some production best practices. ID3 tags - can use itunes for this, drag album art and file over. let’s you listen to mp3 format before you upload it to be sure it sounds right, add tags, etc. Check out their postcasts: Corey: 501c3cast.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

During the past two weeks, links shared via the #nptech hashtag on Twitter have been like a Chinese buffet, a huge selection of tempting dishes that look so good you want to fill an entire plate. To learn more about it, join the Mozilla crew and friends for a Twitter chat next Monday evening. How do you measure sucess on Twitter?

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NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. Be proactive.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

I'm writing this post for the benefit of our "Twitter Backchannel Moderators" who will be live tweeting the panel and posting these URLs to Twitter. To follow the Twitter stream or ask questions or make comments, use the #ROI hashtag. Who knew that there were poets on Twitter? Oh my god, take a look.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

Jonathon Coleman's Twitter Avatar. What metrics? This means that we see a lot of value in commenting, linking, tagging, and the like; sometimes more so than just an empty visit to our site. m far too unfocused to blog, so I turn to Twitter to publicize my social media campaigns, usually the ones on Digg. Honestly: I???m

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