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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. Make video part of your broader content workflow Consider how video script writing can fit into the broader way you create content.

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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

You’re immediately captivated, and you WANT to know the story behind this photo. If you are producing a video (rather than just filming things onsite), prepare an engaging script or captions. Here’s a great example of one such photo. It’s one of the most iconic photos in history, and it’s that way for a reason. Look at her eyes.

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The Making of "Product Demo - Mobile Beacon" Video

Tech Soup

While not every nonprofit needs to invest the resources to make scripted videos, we wanted to try the new format to better serve our audience, particularly the different learners coming to our site. The middle sequences with the websites were captured using a combination of Adobe Captivate and TechSmith Camtasia Studio for Mac.

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6 Types of Nonprofit Video Messages

Greater Giving

With the captivating visuals and persuasive copy that come from the work of a nonprofit, these messages are naturally compelling and have the potential to motivate donors to act. The script should provide insight into the nonprofit by following to the common writer’s mantra of “show don’t tell.”

Video 87
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Nonprofit Video: How Rhythm Keeps Us Watching

NTEN

The tempo of the dialogue, which can be scripted, interview format, or even visual dialogue is another element that establishes the rhythm. By making ourselves aware of, and developing a sense of pacing and rhythm, we can produce captivating content that moves people to take action.

Video 83
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40 Twitter-iffic Event Day Ideas

Connection Cafe

Turn your Captivated Audience of Event Participants into a Social Media Army. Event day is an excellent opportunity for your organization to turn the captivated audience of event participants into a social media army for your event & your organization’s mission. Author: Robyn Mendez. 40 Ideas to Tweet about on Event Day.

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Technorati Tag Bookmarklet: The Screencast

Beth's Blog: How Nonprofits Can Use Social Media

Here's the script. will scan later) Also, I haven't fully mastered the editing features yet as I was just trying to get it from script to filming. I am using a free trial of Captivate from Macromedia. The timing errors make it more of a comedy than an instructional video, but you have to start somewhere.