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#IFC2015: Viral Fundraising Campaigns One Year Later: What Can We Learn?

Beth's Blog: How Nonprofits Can Use Social Media

Stephen’s Story was a campaign launched by Teenage cancer fundraiser Stephen Sutton who passed away from cancer, but not before raising several million pounds for the charity as part of his bucket list. Both organizations had to embrace improvised leadership versus scripted leadership.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Automate your thank-you sequences so that, if someone gives you two gifts in one month, they don’t receive the same generic script each time. Renew your membership Meet our cancer warriors Become a donor When you write your call to action, remember that strong action verbs can be effective, but so can nouns. Thank you’s. Peer to peer.

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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

BikeMS organizers arrange kickoff events, meet-ups, cycling safety clinics, social hours, and other non-scripted events that have no agenda other than building the BikeMS culture and helping supporters make personal connections. Build unique partnerships that amplify the lifestyle.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Automate your thank-you sequences so that, if someone gives you two gifts in one month, they don’t receive the same generic script each time. Renew your membership Meet our cancer warriors Become a donor When you write your call to action, remember that strong action verbs can be effective, but so can nouns. Thank you’s. Peer to peer.

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Raising Awareness of Matching Gifts

Connection Cafe

Memorial Sloan Kettering Cancer Center does an excellent job of providing their donors with an FAQ on the matching gift process. American Cancer Society Twitter post: Good Morning Rappellers! Here are 10 tips on the benefits of matching gifts: Add a matching gift FAQ to your web site. Remind donors during your phonathons.

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10 Questions You Can Ask Major Donors to Build the Relationship

Get Fully Funded

Work from a list of prepared questions , but be prepared to go off-script if the donor goes in a different direction. But most donors are drawn to several cause areas, so they may donate to a homeless shelter, a chess program for middle school students, a dog rescue, and an organization that supports women with breast cancer.

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Transition From Event-Based Fundraising to Annual Fundraising

ASU Lodestar Center

Create scripts and make the asks. Sheryl is a native of Pittsburgh arriving in Phoenix 12 years ago to work with the Relay For Life event in the then Desert Southwest Division of the American Cancer Society. A resident of Gilbert, Sheryl is an avid cyclist having founded the women's cycling community organization Girls Gone Riding.