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Increase Donations With Strategic Direct Mail Campaigns

NonProfit PRO

With that in mind, it’s time to lay out your strategy for your direct mail campaigns to increase your donations. As we move into the last five months of the year, nonprofits are gearing up for a busy fall and winter fundraising season.

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3 Steps for Launching Successful Giving Tuesday and Year-End Giving Campaigns

NonProfit PRO

Giving Tuesday officially launches the end-of-year giving, and is a great opportunity to connect with current and potential constituents to keep your cause top-of-mind during the season of philanthropy. Here are three ways you can ensure a successful year-end campaign.

Campaign 305
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance. Pretty cool, huh? 4) Cost / Conv.

Google 276
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The Unsung Hero in Fundraising Campaigns Isn’t Raffles—It’s Sweepstakes!

Nonprofit Tech for Good

Things to Keep in Mind When Running a Sweepstakes. Official Rules: Your sweepstakes must have official rules that detail the terms of the campaign. Our all-in-one fundraising and events platform and ready-made campaign templates make setting up your sweepstakes fundraiser a snap.

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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Email #1: Introduce the Campaign. Make it clear what need your campaign is addressing and why it matters to your donors.

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Year-End Fundraising Marketing Essentials

NonProfit PRO

In line with campaigns throughout the year, end-of-year marketing campaigns should focus on an organization’s mission and stay true to its branding. Here are some things to keep in mind as you develop your year-end fundraising marketing strategy.

Marketing 299
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5 Political Campaign Lessons That Nonprofits Can Learn From

Double the Donation

In major election years, political campaigns are at the top of everyone’s minds. Your organization’s supporters receive political advertisements and donation appeals alongside those from your nonprofit, and donors may even wonder where your organization stands on key election issues.