Make a distinctive case for giving with data and creativity

Successful direct mail campaigns help donors understand the goal, visualize their impact, and get excited about giving.  Using data and segmentation, nonprofits can target donors with customized messaging that resonates on a personal level.  And while managing segmented data can be complex, it does not have to be difficult.  Get inspired to break through the noise in FY24 with creative marketing for fundraisers from BCG Connect.