Remove Campaign Remove Fiji Remove Slides Remove Structure
article thumbnail

How to Win the Story Wars

Care2

Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. The Structure of a Story. You can also view the slides below. Sachs said that this cost the Fuji brand millions of dollars. You don't want them to "consume it.".

Story 67