Campaign Fiji People Practice 
Tech Soup
FEBRUARY 18, 2009
Greenwashing is the practice of making false environmental claims. The Greenwash Brigade is a part of American Public Media's Public Insight Network , which is a network of more than 70,000 self nominated people across the world with particular areas of expertise who volunteer to fact check public radio news stories.
Care2
OCTOBER 25, 2012
Most nonprofits spend their time trying to persuade people with facts. Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. You want people to listen and become part of your stories. The Structure of a Story.
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