The Greenwash Brigade
Tech Soup Blog
FEBRUARY 18, 2009
Greenwashing is the practice of making false environmental claims. They have recently published Greenwashes of the Year 2008 and here are some of their findings: Fiji Water's new green campaign. Greenwash Brigade member Heidi Siegelbaum found that Fiji Water's 'Every Drop is Green' claim to be prime greenwashing. To ship their bottles of water to Los Angeles (the closest Fiji Water destination point in the US) it is 5,500 miles per trip.
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