5 Steps to Create a Donor Attraction Campaign

Hands on Fundraising

You can create a donor attraction campaign with these 5 steps. In the previous article (How Changing your Mindset Will Help You Attract New Donors), I shared a different kind of mindset that can help your organization consistently find new donors.

Donor 61

[FREE WEBINAR] 6 Weeks to a Successful #GivingTuesday Campaign

Nonprofit Tech for Good

We’ve created a 6-week plan to help you run a powerhouse campaign that increases reach and giving. We’ll share creative ideas and expert tips on everything from communications and enlisting peer-to-peer ambassadors to incorporating virtual strategies and following up with donors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

15+ Giving Tuesday Campaign Ideas (and Expert Tips) for 2021

Qgiv

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. Launch a major campaign.

Ideas 83

2018's Best Giving Tuesday Campaigns

EveryAction

With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. Additionally, they’ve embedded an eye-catching video that provides a visual component and shows donors the region that their gifts will be supporting. Best Campaign Follow-Up: SOME DC.

Encourage Donors to Give More Through Layering

NonProfit PRO

If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. Annual Campaigns Donor Relationship Management Major Gifts Planned Giving

Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

That’s why nonprofits need donor segmentation. In this guide, we’ll cover what donor segmentation is and strategies your organization can use to reach your target audience and engage them with your mission. What is donor segmentation? . Why is donor segmentation important?

Guide 99

5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

EveryAction

Annual giving campaigns, sometimes referred to as “cornerstone campaigns,” form the backbone of many nonprofit fundraising programs for good reason; they provide a structure for the yearly schedule and a reliable and predictable source of income, making life easier for Development staff at all levels. However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do.

2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Email #1: Introduce the Campaign. Email #2: Follow Up With Unengaged Donors .

7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. 1) Keep the Conversation with Donors Going.

4 Strategies to Increase Donor Loyalty

Bloomerang

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. .

Donor 107

Build Donor Engagement Before You Start A Campaign 

NonProfit Hub

When a nonprofit organization decides to undertake a capital campaign, it has most likely identified a need and developed a project to address that need. Usually, the campaign is designed to resource the project. A key part of our relationships with donors is building trust.

Donor 52

Giving Tuesday 2021 Playbook: How To Execute a Campaign and Retain Your New Donors

NonProfit PRO

Believe it or not, the holidays and year-end are rapidly approaching. You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online.

Mail 79

10 Must-Know Stats About COVID-19 Donors

Nonprofit Tech for Good

7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male.

Stats 273

Top 2021 Fundraising Strategies: Increase Your Donor Lifetime Value

Bloomerang

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Make this the year you truly master personalized, customer-centered mid-level and major donor philanthropy facilitation.

Donor 103

You’re not too small to have a big year-end campaign

Hands on Fundraising

But it’s not too early to think about how you’ll make the most of your year-end campaign this year. Whatever your organization’s fiscal year is, the time from late November to the end of the calendar year is still year-end to your donors. Year-end? I know it’s summer as I write.

How to Effectively Share Text-to-Donate Campaigns on Social Media

Nonprofit Tech for Good

Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media.

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well! For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1. campaigns politics trends

Trend 122

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach.

Donor 100

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach.

Donor 100

3 Donor Acknowledgement Ideas & Implementation Tips

Get Fully Funded

It’s important to have a plan in place for donor acknowledgement and John Killoran, Founder of Snowball Fundraising, lends his expertise from assisting over 7,000 nonprofits below. . Recognizing your donors requires intention, authenticity, and some planning. Thank your donors publicly.

Ideas 101

9 Socially-Distant Donor Engagement Ideas for Nonprofits

Nonprofit Tech for Good

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. But there are two things that are certain: social distancing will continue to be a reality and your donors will continue to believe in your mission.

Ideas 243

[VIDEO] Counting the Costs: Where Capital Campaigns Often Miss the Mark

Bloomerang

If a capital campaign is on the horizon for your organization, Aaron Bishop and Brian O’Neil will share strategies and resources available to confidently predict your project costs and resources needed. A lot of capital campaign projects going on especially overseas.

6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday. This helps spread awareness of your #GivingTuesday campaign to all visitors. 5) Leverage user-generated content in your #GivingTuesday campaign.

When and How to Follow Up With Giving Tuesday Donors

Nonprofit Tech for Good

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? Why do donors stop giving after their first gift?

Donor 246

6 Ways to Engage Millennial Donors

EveryAction

We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded. Additionally, if a donor keeps giving online, despite your repeated mail asks, consider dropping them from the mail list or include a mail opt-out button. Suggestion: A member of our team once received a 'Thank you' note from a political campaign with no other ask.

Donor 169

26 Sample Email Subject Lines For Your Fundraising Campaign

Classy

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. Review the Latest Donor Trends in Our 2021 Report. 26 Email Subject Lines for Your Fundraising Campaign .

5 Ways to Improve Your Donor Retention

The Modern Nonprofit

Estimated Reading Time: 2 minutes 5 Ways to Improve Your Donor Retention. How many of your donors continue to contribute to your organization year after year? High donor retention is extremely valuable to any organization. Thanking your donors is a must-do.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. If you're looking for a specific type of donor, click on their persona name to jump directly to that section. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor. Oscar the one-off, or occasional donor gives what he can, when he can. Luna Lapsed Donor.

Donor 141

5 Creative Angles to Consider for Your Next Fundraising Campaign

Classy

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns.

How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

It’s no secret that corporate donors are invaluable partners for nonprofits. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. The details of your stewardship strategy will depend on things like your donors’ interests and your resources.

Where Do You Get Your Best Donors?

Bloomerang

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . How to calculate donor lifetime value .

Donor 92

Major Donor Cultivation Best Practices

Qgiv

Your major donors are going to become more important to your nonprofit as the number of small-gift donors declines. That’s why knowing how to cultivate your major donors is imperative to the financial well-being of your nonprofit. What is major donor cultivation?

Demystifying Donor Advised Funds

Top Nonprofits

A Donor Advised Fund (DAF) is a giving vehicle established at a public charity. It allows donors to make a charitable contribution, receive an immediate tax deduction and then recommend grants from the fund over time.

Fund 52

3 Tips to Start A Donor Acquisition Program

Bloomerang

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program.

Demystifying Donor Advised Funds

Top Nonprofits

A Donor Advised Fund (DAF) is a giving vehicle established at a public charity. It allows donors to make a charitable contribution, receive an immediate tax deduction and then recommend grants from the fund over time.

Fund 52

[ASK AN EXPERT] Is An Investment In Wealth Screening Useful Before A Capital Campaign?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s useful to invest in wealth screening before a capital campaign. . Dear Charity Clairity, We’re considering a capital campaign, and I’m wondering if I should invest in wealth screening.

Nonprofit Fundraising: How to Run an Effective Campaign

Qgiv

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: .

New Feature: Donor Covered Fees

DipJar

In a time when nonprofit organizations are counting on the support of their donors more than ever, we are thrilled to release this feature that will allow organizations to receive 100% of the intended donation by passing the transaction fees onto the donor.

Donor 52

[FREE WEBINAR] Giving Tuesday & Welcome Wednesday: Tips, Strategies, and Templates to Help You Gain & Retain Donors

Nonprofit Tech for Good

In the midst of the COVID-19 pandemic, digitally connecting with donors is more of a necessity than ever before. Craft a campaign that rallies your community and reaches new donors. Adopt strategies to expand the reach of your Giving Tuesday campaign.

An 11-Step Guide to Successful Crowdfunding Campaigns for Nonprofit Organizations

Nonprofit Tech for Good

To date, more than 50 million donors have given over $5 billion through the GoFundMe fundraisers. This guide offers a comprehensive look at fundraising for nonprofit organizations and covers everything from choosing the best title for your fundraiser to increasing donor retention to other fundraising ideas for nonprofit organizations. Donors love seeing multiple images, so be sure to include additional photos within your fundraiser story. 11) Thank your donors.

Guide 184

Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. To help your nonprofit prepare and launch a successful cause awareness day and/or giving day online campaign, this webinar was presented on November 14 to more than one thousand nonprofit staff.

These 5 Website Mistakes Could be Costing You Donors

EveryAction

Prospective donors may be excited about your platform or programming, but your most compelling selling point is why you’re doing what you’re doing. Whatever your CTAs are, be bold with your asks, so that your donors know how to support you. In addition, 25% of donors complete their donations on mobile devices. This provides your donors with a feeling of accomplishment as they move through the form.

Donor Data And Donor Communication | A Mini Guide

Kindful

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. to learn more about the donor.