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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

You could pick any channel, social or otherwise to set up an a/b test hypothesis. Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit? Here is a case study of Red versus Green. Verbal fads and memes come andgo in the blink of an eye.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Harry: A Green Geek. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Let the Change Blogging Meme Hit The Road. Transparency and Social Media: Dealing with Criticism. Interview with Jonathon Colman. The Intangible Benefits of Social Media. Online Fundraising Predictions From Around the World.

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[VIDEO] Using WhatsApp to Increase Engagement with Multicultural Communities

Bloomerang

all the green is WhatsApp. So people right now are on WhatsApp and we can use it as a way to start a new channel of conversation with people that is complimentary to how we already communicate with volunteers, with donors, with, you know, our support base. It’s because it’s a way to connect to their families back home.

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Live Blog: Is Technology Really Good for Human Rights

Amy Sample Ward

Nor does it require that we leave our human faculties at the on switch – the internet democratizes the channels. In Iran the regime hasn’t yet shown itself to be as savvy as the green movement. I think underlying slacktivism isn’t enough – you can’t just turn your profile green.

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