How to Win the Story Wars
OCTOBER 25, 2012
Not only are they engaging with us in great conversations across social media channels, they are also our critics, so being sincere is critical. Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. Be honest, does your nonprofit spend time and resources on crafting a good story to share with your supporters? If you are shaking your head no, you are not alone.