Who Analyzes the Analytics? (It’s us. We do.)
M+R
DECEMBER 9, 2022
We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.
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