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Thoughts from EMSA 2010

NetWits

Interestingly, he suggested that 40% of the success of direct marketing lies in the message, 40% on the database relationship (so how close that person/constituent is to your organisation), and 20% on creative capabilities or ideas. He gave a very simple set of questions to help make the most of a database: What is your database objective?

Database 109
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1stfans: An Audience-Specific Membership Program at the Brooklyn Museum

Museum 2.0

Instead, 1stfans is an attempt to turn the impersonal engine of museum membership into a relationship-based, community-centered interaction for two specific museum audiences. The people who engage in these programs already have pre-existing positive relationships with the institution, but they don't buy memberships. Both are true.

Museum 24
professionals

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[VIDEO] How to Get a Return on Your Nonprofit Technology Investment

Bloomerang

So if you get interrupted, or you have to bounce early, no problem. ” If you’re not moving for the right reasons, it’s a problem because moving is expensive, it’s time-consuming, and it takes a lot of brainpower. We’ve got problems here. What vendor relationship is really solid? ” .

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[VIDEO] Demystifying the Grants Lifecycle: Grant Seeking Lessons and Pro-tips from the Field

Bloomerang

Rachel Sacks, MPH will help demystify all five phases of the grants lifecycle: identifying well-aligned prospects, cultivating funder relationships, preparing compelling submissions, maintaining grants through stewarding and reporting, and submitting renewals. The next phase is cultivating relationships. I’ve got 1:00 Eastern.

Grant 77
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Intranets, Yammer, and Other Web 2.0 Tools for Staff Communication

Museum 2.0

It probably isn't new forms of visitor engagement (no matter how much I write about those relationships). Here are seven frequent staff communication problems, and tools to address them. Many people use Google Docs for this, though I find the interface a bit confusing. applications (Google Docs and Google sites).

Tools 20